When we talk about SEO in 2019, search intent comes up regularly. However, very little information is circulating about the suggested approach to exploit search intent and use it for your SEO strategy.
What better place to understand the user’s needs than Google SERPs? How to use Google data to understand the needs of your target? What tool should I use to analyze this data ? What are the elements of the SERP that I should take into account?
Decryption.
The context of SEO Using SERPs to understand today
Previously SEO, the natural referencing strategy was a set of tricks with the aim of deceiving Google robots and referencing its pages in the search engine.
Those days are over. Now we are faced with ever more powerful algorithms. The machine learning technology used by Google is able to shop compare pages, content, semantics to predict an intention and deduce an answer adapted to a given query.
Google even offers training courses for beginners in machine learning.
A demonstration by Google’s machine learning technologist.
As we can see, the query raised by the Internet user is a question asked to the search engine. We observe an automatic response from Google through position zero . The search engine also offers videos to help the Internet user in his quest for information.
Google offers a textual solution, but also a visual one so that the Internet user can fully satisfy his need. From now on, it is no longer necessary to using serps to understand search intent search and compare pages since the answer is before your eyes.
No more tricks and deception
but rather relevance and in-depth reflection on a given problem. The relevance of the content must be at the heart of any content SEO strategy .
Google adapts to the behavior of the Internet user. It is therefore a question of adapting to the search intentions of the Internet user rather than to that of Google’s algorithms. And not the other way around.
Therefore, the SEO consultant must focus his efforts on understanding the user’s needs.
What is the Internet user looking for changsha mobile phone number list above all? How can I help him solve his problem? How can I prove to him that I am THE solution to his need.