If there is one aspect that is usually overlooked and underutilized in e-Commerce, it is product descriptions. It’s tempting to just copy and paste the manufacturer’s specs from the supplier and leave it at that. Unfortunately, research has shown that inadequate product information disappoints online shoppers. A lack of persuasion in […]
Marketing Database
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Swimming lures with defective performance not only fail to trap fish, but may even scare away the fish in the area. Why can this happen? Reasons for Defective Lures Often, we all pay more attention to other components such as rods and reels than the most important item, which is […]