This not only means your website reaches fewer users but can also diminish the trust that people instinctively have in it. After all, appearing on the first page of the SERPs isn’t the same as appearing on the fifth page. Especially if the links surrounding yours lead to low-quality sites.
Loss of traffic and rankings
Now, Black Hat SEO techniques boost a site’s visibility america cell phone number list by increasing its number of backlinks, keywords it ranks for, and index pages. Thanks in part to this, and in part to practices like cloaking and rirects, the number of visitors it receives will also increase .
The only problem with this
(Beyond the lack of ethics and illegality, of course) is that it only works in the short term . It’s like Achilles: a short life, but full of glory… He soon regrett something as soon as he reach the other side.
Our client, in particular, was lucky: Google took two months to penalize his website. And when it did, the penalties weren’t brutal: he only dropp 30 positions in the rankings . Does that seem like too much? Well, it’s not. Not at all, if you penalties also cause a significant loss of visibility consider that some sites drop as much as 50 positions, and others as much as 950.
On the other hand, if search engines don’t immiately
Demote your site, your target audience will quickly realize something’s off about your pages . Negative reviews will then begin, your traffic rate will drop, and your site will inevitably drop in the SERPs.
But all is not lost. In Westerns, the taiwan lead hero doesn’t win until the very last moment: it’s never too late for white hat SEO to come to the rescue .