Social isolation , a measure adopted to contain the new coronavirus pandemic, encouraged Brazilians to browse with even more interest on the video platform YouTube , the second largest search engine in the world.
After all, the internet has been a great companion for many Brazilians who have been at home since mid-March, right? I bet you yourself are more connected during this period that requires reinvention, resilience and creativity.
According to Google Survey, around 40% of Brazilians said they spent more than three hours a day on YouTube since the beginning of the isolation. This data influenced the 28% increase in viewing time in the same period. The data is from March 2020.
There are many reasons why Brazilians are spending more time on YouTube. One of them is to look for tips on what to do during this period of social distancing. So much so that the term “at home” has increased by 123% since the beginning of the pandemic, according to a Google study. Topics such as physical exercise and tips on how to maintain mental health have also increased.
But why videos?
Well, videos have been brother cell phone list on the list of major digital marketing trends for some time now. Those who have been doing their homework and specializing in the subject have been reaping the rewards and overcoming these difficult times of social isolation.
And it’s worth remembering that it’s not just digital marketing experts who constantly reinforce the need for companies to pay more attention to video content. YouTube itself has already shown its strength and has proven it based on numbers.
The sixth edition of the Video Viewers survey, commissioned by Google and released in September 2019, revealed that video consumption increased by 165% in Brazil in the last five years.
Of the two thousand people interviewed, 95% said that YouTube is their favorite place to learn and improve. In addition, 80% of them responded that they look for content on the platform that television does not offer and 60% said that they made the decision to buy a product after watching it in video format.
Take advantage of social isolation to invest in your YouTube channel
You saw that there are many reasons why bulk eamil marketing is essential for lead nurturing led Brazilians to increase their time on YouTube.
Now, the question that everyone wants to know is: does your company already have a YouTube channel? If so, how long has it been since you posted a new video?
Many business owners and entrepreneurs think it’s hard to record videos, feel uncreative, or think they need to be overly-produced to post something cool. No!
Focus on what you’re good at, make a simple script, think about the themes and record!
It’s time to pay more attention to this platform. Your company needs to be there too!
Tips for your YouTube channel
There are different ways your brand can changsha mobile phone number list YouTube, take advantage of the audience in times of social isolation, entertain the public, showcase your expertise and even attract new customers.