Word-of-mouth referrals seem obvious, and to get them, a team of SEO specialists does a huge amount of systematic work. Becoming a true partner of the companies we work with is a great privilege and the key to building trust.
The SEO agency has knowledge
the client does not. Our experience shows that not a single client has taken up independent SEO promotion after working with us. People need help even if they are good at SEO as a discipline, even at a basic level.
Our specialists do everything possible to dive deeper into SEO: they attend meetups, conferences, webinars, undergo training, etc.
The result of this method is visible in reviews on Google My Business, Upwork, Clutch.
Where to find new SEO clients
Some customers come on the recommendation of friends and business partners, some – through online reviews. Do not be afraid to ask customers about the effectiveness of your cooperation.
2. Affiliate network
The presence of strategic partners is mutually beneficial for both parties: the partner sends clients by recommendation to you, and you – to the partner. This can be a % of the deal or a flat ice fee.
Choose and vet your partners carefully. Because with your name and reputation, you provide guarantees for the performance of work by your partner. But you can’t control it.
Some potential partners for SEO agencies:
web design agencies;
web development agencies;
paid media agencies;
platforms-services for creating sites;
creative agencies.
Make a target list of people you want to work with and contact them to see if you can discuss your opportunities.
Announce your partnership on the site. For example: we are partners of the Khorosop platform, which is indicated on the Achievements page .
Partnership to find new ones
Rice. 2 – Partnership presented on the agency’s website
Also, the link to the partner can be placed in the footer of the site, as is done here – we place a link to the web development agency – to the guys who created the site for us.
Partnership with a development agency
Rice. 3 – Partnership in the footer
As a rule, after developing a site, it needs to be displayed and promoted in search. And this is the task of the SEO promotion agency.
3. Signals of reputation on the site
According to Backlinko’s survey of decision makers, reputation is the most important factor that clients consider when choosing an SEO company.
The reputation of the agency on the website
Rice. 4 – Backlinko survey on the importance of agency reputation
In second place is the cost of works.
What are reputation signals:
Customer Cases – Nothing compares to a strong case from one of your customers. This is a confirmation of your work. Write in detail what problem the client came with, what solutions you offered, and what results their implementation gave. If you’ve never written a case, our How to Write a Case article will help you get started.
Customer reviews and logos are the same confirmation of your work.
Customer reviews on the agency’s website
Rice. 5 – Customer reviews on the agency’s website
Your office address – Your company’s address may already be on your website. Make its location obvious. Google Maps and exact location coordinates will help with this. According to the same Backlinko survey, 78% of respondents said that knowing where an agency is located is important.
Address of the promotion agency on the website
Rice. 6 – Backlinko survey about the presence of the agency’s address on the site.
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Useful blog content . In other words, content marketing to attract new SEO clients. Search traffic brings not only new users to the site, but also potential service customers. Engage visitors in dialogue, make visible the comment block, consultation form, callback order, etc. Be open to communication.
Consultation form for finding SEO clients.
Rice. 7 – Form for obtaining promotion advice
Write about real concrete problems. What users really care about.
You know your target audience, so create specialized content for them. Write articles for the level of middle specialists. Showcase your expertise in rich content designed to help intermediate and advanced marketers.
Which will give your site a lot of traffic and new users.
Industry awards are the same validation
Expertise. These are certificates of specialists and agencies.
Specialist awards as an agency’s reputation
Rice. 8 – Awards of RRS specialists of the agency
The same can be done with SEO. Each of our SEO specialists is Google Analytics certified.
Certificates as proof of qualifications
Rice. 9 – Certificates of proof of qualification in SEO
Presence logos on partner sites, freelance projects . Place the logo in the footer, so they will always be in mind.
Partners in the footer of the agency’s website
Rice. 10 – Logo of partners in the footer of the SEO agency website
Again, a related example – as a Google partner, we are in the paid advertising organization’s partner directory – partnersdirectory.withgoogle.com .
Google Directory Partnership
Rice. 11 – Partnership for contextual advertising in the Google directory
Tell about yourself on the right resources.
4. Participation in the online life of the community
We are talking about a personal the vital financial steps that new parents should take brand . A thought leader can be a significant source of new leads. It is necessary to be sufficiently competent in the field of work.
and reputation for the agb directory company. And it is precisely these qualities that potential clients are looking.