Once you have the result, export the keyword list from the Answer The Public tool and add this keyword list to Keyword Planner. This will allow you to identify the most typed search terms and the topics that interest the persona the most.
For the keyword “interior decoration” the Internet user potentially searches for:
- decorating the interior of your home: 2,900 monthly searches
- Decorating your living room: 2,400 monthly searches
- Getting help from an interior designer in Paris: 1,300 monthly searches
- Training to decorate your home: 480 monthly searches
- Decoration trend: 480 monthly searches
These elements can be useful to us for our SEO strategy : creation of new pages, optimization of the site structure and publication of articles.
Beyond these tools, there are also advanced and email data easily accessible techniques to extract data from Google on SERPs.
SERP Here is the result We can scraping
Here is the result We can Scraping is a technique to extract information from an information source (URL) .
In our case, the web page we want to analyze happens to be a SERP (If you want to create your own Google SERP URLs here is a SERP URL generator ).
You will note that for this case, we can identify two types of requests:
- Transactional => the Internet user is looking for a contact in order to be supported. He does not want to obtain information, but to get in touch with a professional.
- Informational => the Internet user is looking for information and only wants to document themselves and deepen their knowledge.
Now, what are the elements of the SERP that we can collect to understand the Internet user’s needs?
In my opinion, here are the interesting elements:
- Securities
- Metadescription
- People also ask
SEMrush Site Audit
Make your site more accessible to robots
In this example, we will use Screaming Frog ‘s crawl tool . We could also have achieved the same results with SEMrush’s Site Audit tool , which is seo techniques: 7 mistakes you need to avoid very similar in terms of functionality.
Use Google URL Generator to extract maximum SERP URLs. Here is an example to help you => Spreadsheet .
Now you have a list of URLs that we can extract data from for our content SEO strategy.
Let’s see how to configure our custom extraction:
Now the tool is configured to access SERP data. This setting is necessary because since 2018, Google has prevented the extraction of data on SERPs.
All you have to do is filter the results to extract only the page titles and the meta description.
For that :
Repeat the procedure:
Configurati replace the final dropdown with “Extract text” and replace “extractor 2” with “meta description”.
This should give you the changsha mobile phone number list result below
This “question and answer” information most often appears on interrogative queries including interrogative pronouns such as.