ased on the data received, this update was large and deployed quickly for many requests tracked by data providers. And we did see some shifts in volatility. After the initial update, the strongest shocks were around June 5th , and these were the last swings of the update.
Brief information about Google’s May 2022 Broad Core update:
Title: Google Broad Core Update May 2022
Launched: May 25, 2022 at approximately 11:30 PM ET.
Targets: The update addresses all types of content.
Punishment: This is not a punishment, the update promotes or rewards good pages.
Global: This is a global update that affects all regions and all languages.
Impact: Google did not say what percentage of queries or searches were affected by this update.
Discover: Major updates affect Google Discover
and other features, as well as feature snippets and more.
Recovery: If you’re affected by this, you’ll need to review your content and see if you can have more success with Google’s basic update advice .
Updates: Google will periodically update this algorithm, but may not announce these updates in the future. Maybe it’s what we’ve seen over the past few weeks or all those unconfirmed Google updates .
All Google tracking tools show a spike on June 5th.
And now let’s compare the origin of the May and November updates.
May 2022 core update vs. November 2021 Core Update
Looking at the peak volatility levels of the ranks. The May 2022 Core Update appears to be just as powerful. The November 2021 Core Update .
May 2022 Core Update
The peak volatility levels seen during the May retracement almost always exceed 9/10 vertical. Overall, the average peak volatility was 9.4 across desktop and mobile. This matches the level of the November 2021 Major Update , which peaked at 9.3 on both desktop and mobile.
If we look at the change in average volatility, we can see that the November 2021 baseline update had a much larger impact. This resulted in a larger change in the underlying volatility level that existed prior to the update.
May 2022 core update November 2021 Core Update
Specifically, in the November 2021 core update, the pre-update rank volatility was reduced from 5.6 to 9.3 on desktops. In comparison, before the May 2022 kernel update, the baseline volatility level was much higher, with a pre-update level of 6.4 on desktop, which increased to 9.4 during the update.
While the highest levels of volatility seen in both updates were quite similar, they had to rise further in the November 2021 baseline update. Some residual volatility existed prior to the May update, so it does not appear to have been as significant as the November update.
When we look at the changes on a device-by-device basis, desktop and mobile performance during the May update appeared similar in terms of peak volatility, with both devices reaching a level of 9.4:
May update Google peak volatility
However, the increase in volatility compared to pre-update levels varied slightly across devices, with mobile devices showing slightly higher volatility prior to the update.
May update Google desktop mobile
It doesn’t appear that there was any dramatic change in specific verticals in this case, as the most affected verticals were the same across all devices.
On desktops, the following verticals showed the greatest increase in rank volatility:
Desktop volatility
On mobile, Health has replaced Travel in the top five most affected verticals:
In both cases, Real Estate was the only vertical to see a volatility increase of more than 5 points across devices, with an increase of 5.4 on desktop and 5.3 on mobile. However, there was no information indicating that this update is targeting specific niches.
From this perspective, the May 2022 and November 2021 major updates appear equally strong in their impact on rank volatility.
How the May 2022 Google update affected the issue
Of course, we’re still evaluating the full impact of the update as changes continue to evolve over time. Here, as in the November 2021 baseline update, 6.7% of the top 10 results were previously higher than 20th. This is fairly typical of a major update and indicates that there was some significant movement in the rankings in May, but it remains to be seen whether this is a sign of the sustainability of the impact of Google’s updates.
To better understand this, the optimizers also looked at the top 20 results overall to see the previous ranking positions of the new URLs. Here, over 17% of the top 20 URLs came from outside the 20th position.
Again, the results are similar to the November 2021 baseline update, where 16.2% of new URLs in the top 20 results ranked higher than 20th before the update.
Parity between rating gain and loss
While we continue to analyze the impact of these algorithmic changes, we are aware that different updates may reflect different ranking patterns. For example, in some cases, despite a drastic drop in ranking, Google will gradually improve the ranking of URLs that remain on the first page by one or two positions to replace URLs that have been demoted in search results (or at least from the first page of search results issues).
To better assess the behavior of the May 2022 major update, the optimizers analyzed the average increase and decrease in URL position as a result of the changes. How have different industries interacted with each other on mobile and desktop?
Increase and decrease the position of URLs
In most cases, there is a general equality between the cases of losing and gaining URLs. Overall, URLs that lost positions in the ranking lost an average of 3.8 positions, while those that improved in the ranking gained an average of 3.4 positions.
There were some verticals that deviated from this pattern, such as Arts & Entertainment and Books & Literature , each losing more than they gained. This need to focus on creating quality content (including EAT consideration) that is relevant to your audience is universal.
It is difficult to diagnose the reasons for the discrepancy. These can vary from how Google uses SERP features in any given vertical to the content available to Google and its propensity to reward it heavily.
Changes in the rating as a result of updating the algorithms should be viewed in the long term. However real the negative changes in rankings, major updates can open up new opportunities for sites (and even in the case of a negative impact, there’s always room to make improvements that will ultimately lead to long-term growth).
look at the top 100 websites
that experienced the biggest losses and gains as of the November 2021 core update, we see that:
The winners of the May update rose about 31.4 positions from an average position of 10.2. For comparison: the November winners gained 33.6 positions .
Those most affected by the update lost about 34.9 positions. In November, they lost 27.6 positions .
So you can see that most but not all instruments are very volatile on or around June 5th, which is normal. And that we usually see such shocks after the release of a major update.
SEO community about updates
SEO communities . On the webmaster forum WebmasterWorld there is a constant discussion of the results of the May update. The discussion was most lively around June 5th, beginning on June 4th.
To optimizers, the May 2022 kernel update seems much bigger than the November 2021 kernel update. Unlike the main November 2021 update, which was not well-timed, just in time for the busiest online shopping season, the May update was much better planned for retailers.
What to do if the site is down
Google has provided advice on what to consider if you’ve been adversely affected by a kernel update in the past. There’s no specific action you need to take to recover, and a really negative ranking impact may not mean there’s anything wrong with your pages. However, Google has provided a list of things to consider if your site is undergoing a core update. Google said you might see some recovery between kernel updates , but the biggest change you’ll see will come after another kernel update.
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A list of questions from Google to consider when evaluating your content:
If the content is based on other sources, does it avoid simply copying or rewriting those sources, but instead provides significant added value and originality?
Does the title and/or page title provide a descriptive and useful summary of the content?
Does the headline andor page title avoid
exaggeration or shock?
Is this page one you’ll want to bookmark, share with a friend, or recommend?
Would you expect to see or refer to this content in a printed magazine, encyclopedia or book?
Of course, we’re still evaluating the full impact of the update as changes continue to evolve over time.
While we continue to analyze the impact
Algorithmic changes, we are aware that different updates may reflect different ranking patterns. For example, in some cases, despite a drastic drop. Ranking, of the remaining on the first page one or two positions to replace the that have been demoted in search results (or at least from the first page search results.
As with all major updates, SEO buy architect database professionals should pay attention to the quality of the content if you see an update negatively impacting your rankings and traffic. Don’t fall into the trap of focusing on rank loss.
Google will gradually improve the ranking
Before committing significant aob directory resources to making changes to your site, make sure that the loss of ranking affects keywords that are vital to the success of your site and will result in a real loss of traffic.
