planEO is a long-term marketing strategy that you can use for your own agency or for yourself as a freelancer to bring in new clients organically every month.
SEO is an expensive service. The main problem is that you need to attract new customers every month in order not only to increase the monthly income of the company, but also to maintain it at the desired level.
Where to look for new customers in 2022? Let’s analyze 11 ways to find new customers.
1. Word of mouth radio
SEO is a long job. As a rule, they visit SEO from 3 months.
Word-of-mouth referrals seem obvious, and to get them, a team of SEO specialists does a huge amount of systematic work. Becoming a true partner of the companies we work with is a great privilege and the key to building trust.
The SEO agency has knowledge
The client does not. Our experience shows that not a single client has taken up independent SEO promotion after working with us. People need help even if they are good at SEO as a discipline, even at a basic level.
Our specialists do everything possible to dive deeper into SEO: they attend meetups, conferences, webinars, undergo training, etc.
The result of this method is visible in reviews on Google My Business, Upwork, Clutch.
Where to find new SEO clients
Rice. 1 – Customer review in Google My Business
Some customers come on the recommendation of friends and business partners, some – through online reviews. Do not be afraid to ask customers about the effectiveness of your cooperation.
2. Partner network
The presence of strategic partners is mutually beneficial for both parties: the partner sends customers by recommendation to you, and you – to the partner. This can be a % of the deal or a flat ice fee.
Choose and vet your partners carefully. Because with your name and reputation, you provide guarantees for the performance of work by your partner. But you can’t control it.
Some potential partners for SEO agencies:
web design agencies;
web development agencies;
paid media agencies;
platforms-services for creating sites;
creative agencies.
Make a target list of people you want to work with and contact them to see if you can discuss your opportunities.
Announce your partnership on the site
For example: we are partners of the Khorosop platform, as indicated on the Achievements page .
Partnership to find new ones
Rice. 2 – Partnership presented on the agency’s website
Also, a link to a partner can be placed in the footer of the site, as is done here – we place a link to a web development agency – to the guys who created the site for us.
Partnership with a development agency
As a rule, after developing a site, it needs to be displayed and promoted in search. And this is the task of the SEO promotion agency.
3. Signals of reputation on the site
According to Backlinko’s survey of decision makers, reputation is the most important factor that clients consider when choosing an SEO company.
The reputation of the agency on the website
Rice. 4 – Backlinko survey on the importance of agency reputation
In second place is the cost of works.
What are reputation signals:
Customer Cases – Nothing compares to a strong case from one of your customers. This is a confirmation of your work. Write in detail what problem the client came with, what solutions you offered, and what result was their implementation. If you’ve never written a case, our How to Write a Case article will help you get started.
Customer reviews and logos are the same confirmation of your work.
Customer reviews on the agency’s website
Rice. 5 – Customer reviews on the agency’s website
Your office address – Your company’s address may already be on your website. Make its location obvious. Google Maps and exact location coordinates will help with this. According to the same Backlinko survey, 78% of respondents said that knowing where an agency is located is important.
Address of the promotion agency on the website
Rice. 6 – Backlinko survey about the availability of the agency’s address on the site
Useful blog content . In other words, content marketing to attract new SEO clients. Search traffic brings not only new users to the site, but also potential service customers. Engage visitors in dialogue, make visible the comment block, consultation form, callback order, etc. Be open to communication.
Consultation form for finding SEO clients
Rice. 7 – Form for obtaining promotion advice
Write about real concrete problems. What users really care about.
You know your target audience, so create specialized content for them. Write articles for the level of middle specialists. Showcase your expertise in rich content designed to help intermediate and advanced marketers.
For example, How to independently do a technical SEO audit of the Screaming frog site or How to get data using regular expressions .
In addition, unlike a regular article for beginners, this is the content that other SEO specialists will want to share. Which will give your site a lot of traffic and new users.
Industry awards are the same validation of your expertise. These are certificates of specialists and agencies. For example, in Achievements, we’ve featured awards from our contextual advertising specialists.
Specialist awards as an agency’s reputation
Rice. 8 – Awards of RRS specialists of the agency
The same can be done with SEO. Each of our SEO specialists is Google Analytics certified.
Certificates as proof of qualifications
Rice. 9 – Certificates of proof of qualification in SEO
Presence logos on partner sites, freelance projects . Place the logo in the footer, so they will always be in mind.
Partners in the footer of the agency’s website
Rice. 10 – Logo of partners in the footer of the SEO agency website
Again, a related example – as a Google partner, we are in the paid advertising organization’s partner directory – partnersdirectory.withgoogle.com .
Google Directory Partnership
Rice. 11 – Partnership for contextual advertising in the Google directory
Tell about yourself on the right resources.
4. Participation in the online life of the community
We are talking about a personal brand . A thought leader can be a significant source of new leads. It is necessary to be sufficiently competent in the field of work.
Sharing ideas on forums, Reddit and other platforms will also help build trust and reputation for the company. And it is precisely these qualities that potential clients are looking for.
Internet sites for the exchange of opinions:
An example will be an area related to SEO – contextual advertising and the profile of our CEO Maksym Yevsiukov on the Google forum .
Expert profile on the contextual advertising forum
Rice. 12 – Profile of an expert on the contextual advertising forum
Maybe your employees have experience helping SEO communities, take action through their profiles. They are well-known experts, their level of user trust is higher.
Speak in understandable terms to the client about what worries him.
6. Marketing conferences
This is one of those strategies that won’t immediately bring you more SEO clients. Publicity promotes recognition. And in the long run, speaking at conferences and events can bring in a lot of quality clients.
Therefore, it would be best for you to
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The advantage of conferences is in networking , live communication with potential clients. Even during COVID-19. In addition to offline meetings, there are online ones. Every speech you make has a long-term ripple effect.
After the conference, it will be great to remember your participation on the website and in social networks:
write an article about the performance;
post a photo report and brief abstracts of the report;
make a post on Facebook and Instagram;
if there was an online broadcast and there is a recording, then publish the video on YouTube.
Participate in non-industry events. And there are business owners who have a website. SEO promotion is necessary for every project on the Internet.
7. Contextual advertising
An obvious way to find customers. And expensive. The competition in digital is high and the price per click is high.
You can launch a general campaign for all of Ukraine, and a local one, only for Kyiv, which will turn out to be less costly.
Advertising campaign to find SEO clients
Rice. 13 – Launching an advertisement for an SEO promotion campaign
Attracting customers through context is a working method, because contextual advertising works with a warm audience, those users who are looking for SEO services on the Internet.
8. Register in the directory buy advertising database of websites of SEO agencies
Listing your agency on one of the many agency directory sites is an easy way to passively generate lead flow. Test all options.
Can incentivize some of your clients
to leave you reviews on these platforms, it can go a long way in attracting new SEO clients.
Some of the directory sites where foreign SEO agencies are recommended to register:
ITForce profile where to focus your aob directory attention, from creating content that perfectly fits your niche to fully optimizing the content you already own.
