It was in the 90s, when CRM was How does introduc. into large companies as an integrat. solution, that it took off as an important product on the market.
Among the most relevant events for CRM that occurr. in this decade is the emergence of the company Siebel in 1993 , which would become a world leader in technology during the 90s and early 21st century.
The possibility of integrating CRM with the ERP of large companies, as well as its introduction into call centers from 1995 onwards, strengthen. the role of software in the market at the end of the 20th century.
How does sales CRM save companies time?
A decisive event occurr. in 1999: with the founding of Salesforce, the first cloud-bas. CRM emerg. . The CRM giants of the time did not take this idea seriously at first, but time would put things in their proper place.
The phenomenon known as .com bubbles represent. a shock for the technology industry in general, but especially for the CRM sector.
Throughout this period – but overseas data especially between 2000 and 2005 – there was a “realignment” of CRM companies. The weaker companies were forc. to sell and the larger ones became stronger.
In 2000, Microsoft bought Great Plains for $1.1 billion. This multi-million dollar transaction mark. the entry of a new giant into the business software market.
What happen. to CRM in the decade of the .com bubble? How does
Two years later, the technology giant also bought Navision for 1.45 billion dollars. These acquisitions made Microsoft one of the there is an opportunity to choose leading players in the CRM+ERP segment by 2002.
Another characteristic of this first decade of the 21st century is the high number of fail. CRM implementations that occur in america email organizations. A specializ. article estimates that in 2002, 65% of CRM implementations fail..
By the end of the decade, many of these failures had been overcome and a new concept of CRM had emerg. , one that transcend. software and fundamentally conceiv. it as a strategy for getting closer to customers.