How to create a landing page in WordPress?

The technical part of landing page creation isn’t that difficult. Just know what your steps are. Check it out here.

Step by step to create a landing page in WordPress

1. In the dashboard, select Pages > Add New

2. Click the Add Block button in the top whatsapp number list right corner and add your title, landing page text, a form, and callout buttons. Then click Publish.

3. Return to the Control Panel and click Appearance > Customize.

4. Go to Home Page Settings and check the option that says A Static Page. After that, set your landing page template as your home page.

And that’s it, your landing page is available.

What are the principles for creating a successful landing page?

Some key elements are:

Set your goal

Before you begin, you need to define unable to create user account in windows 11 what goals you want to achieve with your landing page.

  • Is the distribution of a rich material?
  • Direct conversion to sales?
  • Are you promoting a new product or service?

Once you clarify what you intend to achieve with that page, it will be easier to answer the following questions and optimize it for your goal .

Use good templates

One of the advantages of using taiwan lead WordPress is that it has a large catalog of templates for different types of pages, including landing pages. You should choose one that is more aligned with your visual identity and has the resources you need for your strategy.

There are several quality templates out there, many of them free. However, if one of them is particularly good, it might be worth purchasing.

Choose a quality plugin

Plugins are used to add more functionality to a website or domain. You can include plugins with data collection functions, forms, and more. This increases the range of options that can be done with the landing page to optimize your conversions .

Optimize the page

Once the page is structured, all that remains is to optimize it, removing plugins and lines of code that are no longer relevant. This makes the landing page lighter, which makes it easier for leads to access it and avoids processing problems.

What are the principles for a successful landing page? how-to-create

In addition to understanding the process of creating a landing page in WordPress, it is also important to keep in mind some aspects that help its performance. While working on yours, try to follow these principles.

Visual cleaning

Too much visual information can significantly affect the delivery of your message, especially online. Ideally, the page should contain the minimum resources and text necessary to clarify your message. Use colors and fonts that are easy to read, but are also consistent with your company’s visual identity.

Clear information

In addition to visual clarity, it’s important to think carefully about the type of information you want to convey and how you can deliver it most efficiently. If creating a WordPress landing page with minimal text is ideal, then you should get straight to the point, talk about your offer, what the potential customer gets, and let them know what they need to do.

Focus on the images

One way to compensate for the lack of text is to use illustrative images that serve the same role. If you’re planning to publish new material, you can have a photo that’s easily identifiable. Not only does that make your page easier to recognize at a glance, but it also reduces the visual clutter you need to put on the screen.

Call to action

Every landing page should end with a call to action . One of the biggest mistakes you can make is ending a piece of content or a campaign without giving leads a clear direction.

The mere existence of a “read more” button or a section that explicitly tells the user to fill out the form increases your chances of conversion.

Examples of quality landing pages how-to-create

The best way to visualize how you want to create your WordPress landing page is to look at examples. Here are some of the most common types and their goals:

  • Conversion: converting visitors into leads;
  • Thank You Page – Thank the potential customer for their interest in an offer or taking action;
  • Direct Offer: lead the potential client to contact the company.

The process of creating a landing page in WordPress is not difficult, but you need to be careful to optimize it. And, over time, it is a good idea to integrate new features into your strategies to improve your performance.

Want to see an example of that? Then also read our article on the DHL Success Story and find out how interactive landing pages boosted their conversions globally .

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