Social media is an important channel for companies to build relationships and sell their products. However, for this to happen, you need to carefully plan the types of content you want to use.
More than updating the page and receiving likes, it is important that posts encourage followers to interact, creating different conversion possibilities.
The types of content to be published on social media vary according to the objective to be achieved. Therefore, it is important to know the target audience, segment the publications very well when sponsoring the content and carefully choose the images that will accompany the texts.
But why should I care so much about image?
Have you ever noticed how people usually scroll through their social media timelines? Their “nervous” little finger doesn’t stop scrolling until something really catches their attention. And this “pause” could be caused by a post of yours!
Always remember this: on social media, your company competes with posts from competitors and from your followers’ friends and family. It’s a constant battle for user attention! And you need to always be ready for this battle!
What types of visual content increase the chances of engagement on social media?
Research never tires of reinforcing that a message in the form of an image has more impact than just a black or colored background telegram number list by text. It is often the image that comes to the customer’s mind when they need to remember something related to your company’s product or service.
An image alone doesn’t always speak for itself, so you also need to know what to write in the post. The two types of content need to be connected to attract attention and generate engagement.
Therefore, if you are one of those entrepreneurs who are reluctant to give due attention to social media, it is important to reconsider your stance! You are missing out on incredible opportunities to attract new consumers and boost your sales!
5 types of content to boost your social networks
Let’s start improving the types of choose and organize the seo kpis that will be monitored you post on your company’s social media channels. Here are some ideas to change your image in the eyes of your customers. Increase the chances of engagement and conversion of your products and services:
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Choose the right images!
Anything visual attracts users’ changsha mobile phone number list amidst so much information on the timeline. Choose an image that is 100% to the text and that creates empathy in the audience you want to reach. This way, you capture your followers’ attention twice: with the right image and with the attractive text!