More than just metrics, it is imperative that you choose good SEO KPIs to have a reliable and clear
analysis of what is being done.
KPIs go beyond metrics , allowing you to understand performance in depth and find problems you
might not otherwise identify.
Not to mention the opportunities you may find, such as small tweaks that don’t require much effort,
but bring significant improvements.
3. Set a reasonable period before calculating the return
As with the vast majority of strategies special database available within digital marketing, it is
important to remember that SEO does not give results so quickly .
It is therefore necessary to define a reasonable waiting period, especially if the optimization plan has
just been implemented. Monitoring performance month by month is therefore a reasonable option.
But keep in mind that — before you think nothing is working and make big changes — there are
certain tactics that take many months to take effect. Don’t trust SEO professionals who promise to get
you to the top position on Google in 1 or 2 months!
4. Set realistic goals to achieve
Aiming high is different from being creating engaging content to increase traffic realistic. For
example, would it make sense to project 500% growth in conversions in three months? Certainly not!
It is much better to set goals that you can achieve and keep doing them progressively as you reach them.
With time, patience and continuous work on SEO optimization — along with other actions — it is possible to go beyond 500%, but only if expectations are met, taking into account the size of the team and the availability of resources.
How to calculate the ROI of your SEO strategies? choose-and-organize
Now, after “preparing the ground” we taiwan lead can get down to work and begin the calculation that will determine the performance of your company’s SEO actions.
Remember that the main idea is to see what works in practice, not to measure numbers without any purpose.
With this in mind, please do the following:
Choose the period you want to analyze choose-and-organize
First, you need to choose the time period you want to analyze to determine the effectiveness of your plan.
Depending on how in-depth you want your analysis to be, you can even look at different time periods and make comparisons between them later.
But strike a balance: periods that are too long don’t give you as complete a sense of specific actions, and periods that are too short give you a confusing view of performance.
Examine data related to conversions
As we have already clarified, what matters when calculating SEO ROI is the conversion rate.
So, that’s what you need to investigate.
In fact, having chosen the KPIs for this task will be of great help, since these indicators do not only measure cold numbers — such as the number of monthly visits — but as a whole, each indicator helps you see how a certain action is contributing to increasing conversions.
Compare the results with the defined objectives choose-and-organize
Once the data has been collected, a simple comparison is all that is needed: do the results obtained match the defined objectives?
Answering that question will help you know whether it’s worth sticking with the same strategy — just striving for continuous improvement — or whether radical changes are necessary.
It is natural that there will always be a need to change one detail or another, but nothing so big as to start planning from scratch.
Want to see an example of SEO ROI analysis in action?
See how a single blog post brought R$2 million to Rock in less than 3 years.
Record what needs adjustments choose-and-organize
If you find that the results are not good enough to achieve the defined objectives, dig deeper into each KPI.
By doing this, you will discover what needs to be changed to make the investment more profitable and achieve what was intended from the beginning.
On the other hand, if the answer is that the results met the goal, the next step is to explore other ways to further optimize what is already working and set slightly bolder goals.
Test your SEO knowledge choose-and-organize
No matter what your experience is on the topic or the results you have achieved, you should always check your SEO knowledge.
Remembering the purpose of using it, the time it takes to get results, and the importance of adapting will go a long way to ensuring your strategy never stagnates.
And always stay informed about Google algorithms! SEO is always changing to adapt to user needs, and the one who adapts the fastest comes out ahead.
Calculating SEO ROI is critical to extracting everything that search engines can do for your business. By doing the proper preparation, analyzing the metrics correctly, and acting on the data collected, your business has what it takes to be at the top of the search rankings.
In addition, Marketing uses technology as an ally to attract and win over consumers in a non-invasive way and by meeting their needs. That’s why, in this ebook we will take a deeper look at Content Marketing and how this strategy can help you increase your sales results. Download it!