10 Tips for Optimizing Your Calls-to-Action in Cold Emails
A call to action (CTA) is part of a cold email marketing tool that can be used to encourage someone to take a specific action.
It’s the text or button you put in your email that invites people to click on it and take a desired action. This could be anything from clicking a link in an email, filling out a contact form , signing up for a service, purchasing tickets, booking an appointment, subscribing to your list, downloading an ebook, or making a purchase.
In other words, it is the button or link that you want the recipient to click.
A CTA button should also offer something in return for their time and effort, such as free content or discounts on products/services they may need later.
CTA buttons come in different shapes and sizes, but they all have one common goal: to get the reader to take action.
Why use a CTA?
Using a call to action is an effective way to guide your audience to the next step in the buying process. A call to action can help increase lead generation, form conversions, and sales for your business.
What makes a good email CTA?
Characteristics of an effective cold email outreach CTA include the following:
- CTAs should be clear
- It should be unique
- It invites the person to perform an action.
- It is easy to complete.
If the prospect does this, you have a compelling reason to contact them again.
Best Practices for Writing a Call to Action for a Cold Email Outreach
How does a CTA get someone to click?
There are several factors that influence vietnam girls whatsapp group whether or not someone clicks the CTA button in your cold outreach email.
Use these tips when sending outreach emails to create a more effective call to action for your cold email.
1) Specify a specific date and time
Let’s say your sales approach is to schedule a meeting or phone call to discuss more about your product or services. What’s the best call to action to encourage your prospect to take the next step?
You may want to email them and let them know how you can help them by letting them know the value of what you have to offer. Set a firm date and time for your conversation if the person wants to speak with you. It’s also important to consider time zone differences when specifying the date and time.
Which of the following questions would you be more likely to respond to?
Which question are you more likely to respond to?
- CTA 1: Let’s schedule a chat!
- CTA 2: Are you available for a quick 10-minute phone call next Thursday, December 20th at 4pm EST?
The second choice is more attractive 10 tips for optimizing your calls-to-action in cold emails because it provides your prospect with all the essential details they need to make their decision.
The prospect is more likely to respond if you provide a specific date and time. If they know the day and time, they won’t be thinking about how much time they need to set aside for that meeting. They won’t have to think about what day works or what time zone you’re in.
TIP: You can also include a date and time to make it easier for the prospect to respond with a simple yes/no/alternate date.
2) Provide a calendar link
Another way to make it easier for your prospect to say yes is to provide a calendar link.
This takes the guesswork out of it and makes it easier for you to find a time that works for both of you.
With the help of new technology, it’s easier than ever to arrange a time to talk that works for both parties. Strong , Scribble and others make it easy to schedule a time with minimal effort. There will be no more back and forth emails trying to find a time that works for you!
You can provide your calendar link to a prospect. All they have to do is open the calendar and select a date and time. It’s easier than replying adb directory and typing a response. Best of all, you don’t have to worry about scheduling issues because an automatic meeting reminder will be set up and you’ll both be notified in advance!
Examples of email CTA examples with a calendar link:
- Please select a date and time that suits you using this link.
- I have included my calendar link so you can choose a time that works best for you.
- Can we schedule a call? I’ve included my calendar link below.
3) Offer a multiple-choice option in your CTA
It can be helpful to offer a multiple choice option in your CTA. This can make it easier for the recipient to decide whether to respond to your offer.
For example, when you ask for a meeting, offer the option to attend in person or via video chat. This will help avoid confusion and make it easier for people to take the desired action.
By offering a multiple choice option, you make it easier for the recipient to say yes. They don’t have to think about what time works for them or if they want a call or video chat. It’s all laid out for them.
