To this day, different clients come to us asking us whether or not they need to have a website . With so many communication channels already out there, is it really true that websites are still important to the market?
The answer is: of course!
Your website is as important to your business as your home is to a person. It’s where we are based, and it’s where we always come back to in the end. Customers can browse through all the communication channels, but it’s usually on your website that they end their journey.
In this article, we will explain to you in more detail the role of the website and the reasons why this communication channel cannot be left aside for anything!
What is the role of the website in a company’s communication project?
A website is considered the landing page of any company, a place where the customer navigates and has access to all the information they asia mobile number list to make their purchasing decision and create a good connection with the brand.
Even if your company uses all possible social networks to interact with customers, most purchases are completed on the company’s website. Here are two examples:
1 – Where does a Facebook post suggesting the purchase of a product take the customer? To the website page, where they can confirm and complete the purchase.
>2 – If your company invites the potential customer to read an article to learn more about the solution you are offering, the link will take them to the hat is hosted where? Within the company website.
By browsing the website, the customer finds information about the products and services offered at different stages of the sales funnel , downloads rich materials, obtains important contact information and uses forms to talk to the sales team.
Another important reason for your company to have a website is related to control over information. The website is a kind of private territory, so there is freedom in creating layouts and content. Those who make social networks their own home can be said to be “renting” and, therefore, need to follow the standards imposed by the platform. There is also the risk of the platform being discontinued. All measurements, segmentations and work developed are lost. Remember Orkut? It’s an example!
What care should your company take with its website?
Now that you understand the why bulk eamil marketing is a sales boosting tool you need of creating a website for your company, it is also important to take care of its structure, so that it offers an excellent experience for the user.
Here are some simple tips:
One page or traditional website?
Invest in the right type of website. For small and changsha mobile phone number list companies with few services or small e-commerces. A one-page website (when the website content is on just one page) may be recommended. The traditional type reserves a page for each section and is y large. Companies and e-commerces with a large number of products.