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Focusing on quality! relevance! and compliance will yield far better results and protect your business in the long run.Under Saudi Arabian regulations! particularly the Personal Data Protection Law (PDPL) and guidelines from the Communications and Information Technology Commission (CITC)! obtaining or using a pre-existing “Saudi Arabia Mobile Number List” for bulk SMS marketing is generally NOT legal or advisable.
The emphasis is heavily on explicit! informed consent from the individual. Simply buying a list! even if it claims to be “verified!” will almost certainly violate these regulations and could lead to significant penalties! fines! and reputational damage.
Here’s why and what you need to know for compliant SMS marketing in Saudi Arabia:
Explicit Consent (PDPL):
The Personal Data Protection Law (PDPL) mandates clear! specific! and explicit consent for processing personal data! including using phone numbers for marketing. Consent must be freely given! documented! and easily withdrawable. Purchased lists almost never meet these stringent consent requirements.
Do Not Disturb (DND) List: Saudi Arabia has a DND list. Sending middle east mobile number list promotional messages to numbers registered on this list is prohibited and will be filtered by mobile network operators (MNOs).
Strong Filtering by MNOs: STC! Mobily! and Zain (the main MNOs in KSA) have robust filtering systems in place to block spam! messages from unregistered Sender IDs! identical content sent repeatedly! and messages from numeric Sender IDs.
Content and Sender ID Registration/Whitelisting:
This process requires a valid Trade License or Company Registration. Generic purchased lists bypass this essential regulatory step.
Prohibited Content: Messages with adult mobile database mining for high-quality leads content! gambling! money/loan! political! religious! controlled substance! cannabis! and alcohol-related content are strictly prohibit.
Privacy Concerns: Using data without clean email consent undermines trust and raises serious privacy issues for consumers.
How to Legally and Compliantly Build Your Mobile Number List for SMS Marketing in Saudi Arabia.