In 2024, the affiliate marketing market size was $17 billion . And according to forecasts, by 2027, the market size will reach $28 billion. As more and more businesses begin to promote their products and When promoting services services through intermediaries – partners, influencers, their loyal customers.
It is profitable to promote through partners: the costs are only for the result, the audience coming from partners is more loyal, ready to buy, and a developed network of partnerships can scale the business like no other tool can.
However, promoting services is very different from promoting goods. And this must be taken into account when promoting through intermediaries.
Focus on loyaltyWhen promoting services
In the case of goods, it is much easier for the client to make a decision. The characteristics of the goods are known in advance, they can be seen and even touched. The client will use the goods independently, i.e. will not depend on other people. But in services, it is impossible to imagine the final result in advance and the influence of the human factor in services is much stronger.
Therefore, selling intangible products requires more basic trust from the end customer.
Both partners and businesses should remember this. Partners benin business email list should sell third-party services to their clients who already have a high level of loyalty. And when choosing intermediaries, businesses should pay attention not to the size of the partner’s total audience, but to the share of loyal clients.
To promote services, it is better to choose a partner with a base of 5,000 clients, 30% of whom are loyal, rather than a partner with a base of 10,000 clients, of which only 1% are active.
In the case of partners, businesses need to look at the share of customers who regularly make purchases with good checks. And in the case of influencers, they need to look at the share of the engaged audience that is active on the blog: views, comments, reposts, clicks on links.
Different levels of rewardsWhen promoting services
When promoting services, partners are more motivated by multi-level reward schemes. When not only the number of clients brought in is taken into account, but also their quality. And for a more how to carry out an efficient email marketing campaign “valuable” client, the partner receives a higher reward.
For example, for a client who ordered a service for 20-30 thousand rubles, the partner will receive a 15% commission, and for a client who ordered a service worth 31 thousand rubles, the partner’s commission will already be 20%.
This approach motivates partners better, since promoting services, especially other people’s, is much more difficult than goods, and the transaction cycle for services is longer.
Partner expertiseWhen promoting services
Promoting services from partners requires more expertise: a deep understanding of your product, the specifics of your niche, and the needs of your target audience. The better the partner understands all this, the higher the likelihood of success of the affiliate program.
Therefore, in the service industry, it is extremely important to train partners and provide them with various types of marketing materials that can be demonstrated to end customers.
One such trained partner will bring more clients to the business than ten partners with a weak understanding of the service and niche.
5 more aspects that influence the success of an affiliate program in the service sector.
- Detailed selection
Study partners carefully. Everything is important, from the reputation of the partner itself to its knowledge of your product and the relevance of its audience. One mistake by an unscrupulous partner can spoil the impression of many potential customers about you. - Strong USP for partners
Instead of standard terms of cooperation, offer exclusive agreements to different partners and carefully consider the motivation – preferably individually with each new partner. - Digitization and automation
Any partnership requires transparency and reliability. Automate work with all intermediaries using a special service for managing affiliate programs. - Analytics and efficiency
Monitor the efficiency of partnerships by key When betting email list promoting services metrics: leads, deals, refusals, conversion, business revenue and expenses, partner income. More active partners get more attention and rewards. - Data Relevance and Training
Regularly update information about your services for all partners. It should not be that the procedure for providing services or prices have changed, and the partner has passed on outdated information to the end client. When promoting services, partners already have an eternal problem with client expectations and the final cost.