What were the exact turns Topic Research allows you to generate topic ideas for your content by analyzing Google’s top 10 rankings for your target keyword.
4. Use qualitative What were the exact turns data
Of all the tactics discussed in this article, this is probably the one with the highest return on investment. It’s as simple to deploy as it is cost-effective.
You probably have, among your colleagues, people who are in direct contact with your customers or prospects:
- salespeople,
- project managers,
- after-sales advisors,
- account managers,
- in-store advisors,
- etc.
It all depends on your What were the exact turns company’s structure and business model
but it’s safe to say that you have such people b2b email list on your payroll (or at least that your company has a product team or project manager who took the time to interview potential customers before starting to work on their offering).
These people are gold mines for web editors, content marketers, and inbound marketers.
They are used to dealing with your customers or prospects, and are fully familiar with:
Your targets’ pain points;
The exact turns of phrase they use;
The vocabulary and jargon they use;
The arguments that hit the mark
Reflex #04
Before creating new content (especially a landing page), ask your colleagues to recall conversations they may have had on the same subject with clients or prospects.
What questions did the customer/prospect ask?
What were his priorities? His concerns?
What information reassured him?
Take note of the responses then return to your volunteers: simplifying the opt-in experience article and directly use the verbatim comments from customers/prospects in key places in your text: in the titles, in the introduction, at the beginning of the paragraph, etc.
These phrases will be much more effective in capturing your readers’ attention than anything you could have come up with on your own in front of your screen.
Or because you find yourself in a situation where
it is impossible for you to obtain this data: you are acting as a service provider and the client does not consider it necessary to provide you with the useful information that they have.
But if you want to create more impactful fax marketing content (more effective hooks or articles that are more relevant to your target audience), you will need to go through this step and obtain the information that will allow you to transform your texts.