If you are already selling similar products, Ozon experts advise you to replenish your warehouse stock. In time and update the information in the cards. For example, in the description and in the photos, focus on. Valentine’s Day to attract the attention of buyers and stand out from the competition.
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10% of respondents do not plan to celebrate this holiday, because they consider it a marketing ploy or for other reasons.
The same study from Avito help to identify some interesting trends in consumer preferences:
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- More than 50% of people plan to celebrate the a good budget smartphone: selection criteria, rating holiday at home. This means that the demand for products to create a romantic atmosphere will increase, as sales statistics show, for example, Wildberries.
- The most popular gifts among respondents were bouquets of flowers (23%), cosmetics and perfumes (21%), and goods for hobbies and leisure (mostly for men, since in most cases this answer was chosen by women, 20%).
- Respondents also plan to buy sweets (19%) and jewelry (14%) as gifts.
- There are also non-standard gift options for your trust review other half, including delicacies, a bouquet of forg roses, a TV, and even stocks on the stock exchange.
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Before February 14, it is much easier to sell target products on marketplaces. That is, those that are bought for a specific date. If people buy Christmas trees, garlands and decorations for the New. Year, then it is easy to guess that Valentines are chosen for Valentine’s Day.