If you look at it from the perspective of the company’s overall marketing department, you cannot just look at the problems of a certain channel or a certain position. So, under the digital marketing system, how should the marketing department of a TOC company be reconstructed?
This may be a difficult thing to do, as changes in the marketing department are not “decided by the department leader.”
The first stage is empiricism-oriented
What is empiricism? When people make decisions, they make them based on experience, not data. Most decisions come from heated france phone number library discussions in the office about annual plans, then the budget is split into monthly budgets, and the campaigns are made based on the channel ROI effect.
Currently, most companies that do not have a “digital marketing” mindset are using it.
The advantage is that everyone makes decisions and discusses together, but the disadvantage is also obvious. After each data review, it is archived in a folder on the computer. As employees continue to leave, the data is slowly lost.
The second stage is the transition to semi-scientificism
Semi-science, which is what we often use, is data plus empiricism.
It is worth noting that some companies 5 ways to save a failing project do not have a CDP (Continuous Data Protection, customer data middle platform) system. When data is needed, they rely entirely on manpower and piece together various channels.
Executives with overall digital marketing planning will communicate with products and develop them simultaneously during launch.
The third stage is customer-oriented analytical.
This is easier said than done. text services Except for the leading companies in the market, no medium-sized companies have been able to fully achieve this.
In this process, what should the digital marketing team leader focus on? From a business perspective, it is inseparable from the “three processes and three foundations”.