Use synonyms and variations
Use synonyms To reach a wide audience, use synonyms and variations of words. People may search for the same information using different words, such as “wide-leg pants”, “loose pants”, “loose trousers”, “culottes”, etc.
Analyze frequency
The frequency of queries is the number of impressions on them. Knowing this parameter, you can understand how popular the topic is and estimate the traffic potential. The logic is simple: the more often information is searched for, the more clicks you can get.
Use synonyms Based on frequency, phrases are divided into three types (the number of impressions is approximate, much depends on the topic):
- high-frequency – from 10 thousand impressions per month;
- mid-frequency – from 1 thousand to 10 thousand impressions;
- low-frequency – up to 1 thousand impressions.
High-frequency ones are the most popular, they cover a wide linkedin data audience and provide more traffic. But they usually have the highest competition, so it is difficult to move to the top, especially if the site is new. Also, these are almost always high rates in advertising – the costs may not pay off.
Low-frequency keys are often
Those with “tails”, for example, “order metal doors in why do you need a backup on your phone and how to do it installments Moscow”. They are not as popular and generate less traffic. But they are more specific, more accurately hit the interested user and give more conversions. In addition, there is less competition for them, so it is easier to move to the top of the search results.
To optimize a site, you can use queries of different frequencies. At the start of a project, focus on low- and mid-frequency queries, improving the quality of pages. When search engines “see” that trust review users like the content and the visibility of the resource begins to grow, you can add high-frequency phrases to attract more traffic. Of course, a lot depends on the niche and type of project. To choose an SEO strategy, you need to analyze the market and competitors.