Trigger email: the best examples for your NGO

One of the main differences that a trigger has in relation to other mailings is that it does not have the typical CSV of contacts so often used in mass communications . In this particular case, only the communication in HTML is available, that is, the message that reaches the recipients.

It is certainly an excellent email marketing strategy that can help you boost your email deliveries. Now that you know how trigger emails for NGOs can benefit you, you can start creating your messages using triggers .

6 examples of trigger emails for NGOs that inspire

Do you want to start working on your NGO trigger email strategy right now? Then it’s time for you to learn about some trigger models that some algeria phone number data nonprofit organizations use to achieve success in their social causes. This will serve as a guide for creating your own emails:

1.- Welcome email – Four Freedoms Park Conservancy

 

The first communication you establish with the do you know the latest gdpr updates and how they affect email marketing? recipient is crucial for your NGO’s campaign. For this reason, it is necessary to send welcome emails , since these give you the opportunity to thank your clients for joining your cause. In addition, you can take advantage of the opportunity to offer them information on how they can support you. 

This welcome email is ideal for letting your recipients know singapore data what kind of communication they will receive from you. It is also a good idea to give them the opportunity to choose between different delivery options, so that you can send them emails that interest them.

Consider that if you work with a series of welcome emails, you will be able to break down the message into several related messages. This opens up the possibility of making your cause known in its entirety without overwhelming the recipient. And from another perspective, it helps you stay in the user’s mind.

A good example of an NGO trigger email is from Four Freedoms Park Conservancy. Use this first email to provide  valuable information to the reader about what they can expect in your email communications. It also indicates how they can stay in touch with the life of the park.

2.- Sending newsletter – Chang Zuckerberg Initiative

 

Newsletters are great for spreading the news about nonprofits. This gives you the opportunity to keep users engaged by sending out content on a regular basis. Not only do you promote your cause, but you also keep recipients up to date. 

You can choose to send a monthly newsletter the best examples  summarizing everything you have done. For example, include about five news items related to the NGO , from activities carried out to achievements obtained. Take advantage of this opportunity to cover the different topics in which the organization is involved.

Add videos , images, GIFs… any format you have in mind that you think can give dynamism to the newsletter . Don’t forget to include a call to action that tells the person what they should do to help your cause. It could be a button that directs them to the donation page.

The Chang Zuckerberg Initiative newsletter begins with a brief overview of the work done by Priscilla Chang, who is Co-Founder and Co-CEO of the organization. Below that is a call to action that invites you to “See more” about that information. Below you will find two other updates related to the NGO.

3.- Obtain donations – Charity: Water

One of the most used and effective email triggers for NGOs is fundraising. It involves motivating recipients through a good personalized message to make a donation to support a specific social cause. You can do this based on the behavior of users, which you must analyze beforehand. 

Keep in mind that people who decided to join your newsletter did so because they are genuinely interested in what your organization does. So they will surely not hesitate to do their part if you ask for their collaboration. You just have to create an email trigger that tells the story and stirs emotions.

Charity: Water knows how to do a fundraising campaign , and this email is proof of that. They start with a collage of photos of people from India. Right from the start, people know what cause the donation will benefit . They then use a header to indicate that the month has ended, but the fundraising has not.

On the other hand, they explain to their recipients how the fundraising has progressed, from the number of donors to the total amount raised. They then state that they have not reached the goal that will allow them to finance a drinking water project in that country. And they conclude with a CTA that directly invites them to “Donate for India” .

4.- Volunteer recruitment – ​​Patagonia Action Works

 

There are people who are willing to do more than just donate, they want to be involved in the cause. So you can take advantage and ask for volunteers with your NGO email trigger. Users subscribed to your newsletters who are already aware of your organization’s mission, actions, values, etc. will not hesitate to do so.

Maybe not everyone is available to volunteer, but that doesn’t mean you should stop making the proposal. You don’t lose anything by adding a clear and direct call to action in your email. You might even win over some committed and caring people.

Patagonia Action Works shows you how to do it to be successful in your volunteer recruitment campaign . They make the message very clear from the title and they reinforce it in their descriptive texts: they are looking for people who want to offer their skills to the planet.

Their email asking for volunteers effectively communicates what they need and how the user can help. They also include two CTA buttons in different parts of the newsletter, they use different words like “Get Involved” and “Take Action” but they serve the same purpose.