These days, society is being stirred by discussions about the unusually high amount of pollen in the environment around us. I would like to look at this social problem through the eyes of a marketer. This perspective is much more interesting than that of a biologist.
People are blaming rapeseed en masse. The main and most profitable crop of the largest grower in the country, the Agrofert holding, which, as we know, still effectively belongs to Andrej Babiš. The same Andrej who was brought to the prime minister’s chair by his “marketing dream team”. How his dream team works can be clearly shown in the story of rapeseed.
Rapeseed is to blame for everything
Hateful comments and discussions cambodia email list blaming rapeseed for the yellow storm are dangerous for Andrej Babiš. The circle could easily close and hatred for rapeseed would turn into hatred for Andrej himself, and that is undesirable for political preferences.
I was waiting for when and what kind of defense would come. It was clear to me that Andrej would not just let it go. And indeed, the reaction was not long in coming . Of course, this time it did not come directly from Andrej Babiš (he would have to admit: “That hated rapeseed is mine!”), but the dream team chose the inconspicuous, sneaky, viral path.
Quietly and inconspicuously
After about 14 days of escalating discussions do you realize the power The truth about and hateful comments about rapeseed, an inconspicuous article appeared during the first long weekend in May explaining the real state of affairs – it is not rapeseed that is responsible for the pollen clouds, but flowering conifers. Unfortunately, that is the case. A point for rapeseed. Conifers bloom once every 4 years, their pollen grains are many times larger than the pollen grains of other crops and therefore cause this “pollen calamity”.
More interesting than the size of the cuba business directory pollen grains, however, is the fact that the first media outlet to publish the aforementioned article was the iDnes.cz portal. Where else but on his home portal should Andrej have set his grievances straight? Other media outlets picked up the information from iDnes, until the societal problem reached the main television news. And while no biologist appeared among the discussants before the publication The truth about of that article, every second one after it was one.
How did they know that?
But how did Andrej, or rather his dream team, know what people were talking about and what bothered them? Unlike other political parties, which make do with public opinion polls on a sample of barely 1,000 residents, Andrej’s team uses artificial intelligence tools. These are tools that monitor the so-called sentiment of society .
What does this mean?
The robot searches all websites, discussions, forums, social networks and other public sources of information and records the places where the keyword that the team is monitoring occurs – rapeseed, Agrofert, Andrej, ANO and others that the team has defined. The robot is so smart that it can detect whether a mention (comment) is positive, negative or neutral. And of course, it will also provide clear statistics from the collected data.