The success of a website depends on certain actions, from its creation to its forms of promotion.
The first step to having a website is to register a domain with Registro.br (www.registro.br).
The second step is to hire the hosting service.
Sísmica can help your company to carry out the task of registering a domain name, as well as hosting your future website, in a simple and fast way.
Once these two tasks have been The process of creating websites completed, let’s move on to setting up the website itself.
There must be a minimum of initial planning if we want to obtain any results, after all, having a website is a marketing action.
This planning follows some criteria:
1) Use simple and objective language.
We should always use simple and objective language. A very common mistake is for a company to believe that the material contained on the website is relevant to the user. It is usually relevant to the company, but not necessarily to the end user.
In this case, the company must put itself in the user’s shoes and check whether what is being presented is really important.
Research shows that if a user does not identify what they are looking for within 4 to 6 seconds, they will abandon the site and move on to the next one (which could even be a competitor’s site) in search of what they want.
Therefore, making it clear what the company does and what its products and services are is essential to achieving success on the internet.
2) Update
This is one of the main telegram data problems of websites. Internet users are demanding. If they start browsing the site and see that the content is not updated frequently, this will generate a feeling of frustration which in turn will result in the user giving up on visiting the site.
The most efficient solution in this case is to build the website based on a content the process of creating websites management tool (CMS – Content management system). This allows the company to make urgent changes to the website itself or more easily.
Today, Sísmica specializes beyond keywords identify search intent in developing websites based on the JOOMLA and WORDPRESS CMSs.
3) Navigation
Making navigation complex and confusing also makes it difficult to obtain results. Try to make most content available in 1 or 2 clicks at most, especially those related to the company’s products and services, as well as contact forms.
Hiding or making the contact united kingdom data form difficult to access is another common mistake.
4) Share
Today, with the advent of Social Networks, it is essential to allow certain content to be shared. It adds value and increases traffic.
5) Interactivity
In addition to content, another important tool for attracting new users is interactivity. Tests, polls, forums, chats, sounds and videos (with restrictions) are always important resources in the process of attracting new users.
6) Collecting registrations for newsletters
Never fail to have this resource on your website.
This registration will become the main source of information for future email marketing actions.
7) Partnerships
The main purpose of partnerships is the exchange of articles and banners.
This action allows for an increase in traffic to your website and consequently increases the chances of doing business.
Other dissemination actions:
Sponsored Links
The process of creating websites the action of promoting your business on search engines through Sponsored Links campaigns is essential for companies that are starting their business on the Internet.
Email Marketing
Today, email marketing is a controversial topic. Despite being one of the most powerful advertising campaigns on the Internet, if it is not carried out correctly, in addition to causing rejection of the company’s brand, it can cause other problems.
Correct:
- When email marketing is the result of registration on the website.
- When the company allows the user to choose at any time to no longer receive the company’s newsletter.
Incorrect:
- Send to users who have not registered.
- Purchasing databases from third parties and therefore not authorizing the sending of newsletters. This type of practice is considered SPAM.
- The company may be asked by the provider to cancel its hosting and withdraw, because the provider does not want to associate its image with a company that carries out this type of action.
- Do not unsubscribe when requested.