Russia, and many are not ready to spend large sums on gifts. Mostly, buyers choose symbolic gifts to express their love for a loved one. In March 2024, Avito analysts conducted a study and found out how much most popular holiday Russians are ready to spend on gifts for Valentine’s Day.
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- 44% of respondents surveyed said they were willing to spend no more than 2,000 rubles on a gift for their significant other.
- In second place, 27% of respondents, were those who are going to give a gift worth from 2,000 to 5,000 rubles. 13% of respondents are ready to spend on gifts from 5,000 to 10,000 rubles, and over 10,000 rubles – only 10%.
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But besides most popular holiday valentines, the main festive attribute of Valentine’s Day, there are many other universal gift ideas that depend on the target audience (gender and age).
The most profitable products for marketplaces
What do people buy as gifts for men?
It is difficult to surprise beloved men, and not everyone will be rich people data happy to receive a set of socks or personal hygiene items as a gift. Despite this, such gifts are a classic of the genre, and these categories of goods are ordered on marketplaces in large quantities before the New Year, February 14 and 23.
Gift options for men can be the following:
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- eau de toilette or your favorite perfume scent;
- goods for sports and recreation – clothing, sports and tourist equipment, camping kits and accessories for practicing your favorite sport;
- traditionally “male” goods – a hunting knife, a top smartphones with the best cameras car kit, fishing accessories and even sporting weapons;
- accessories – leather belt, wallet and key case. For business men, sets with a diary, pen and flash drive are suitable;
- products from the categories: tourism, hunting, fishing, automobile and construction;
- gift sets – sets with delicacies (smoked sausages, nuts, chips and any other snacks), drinks (tea, coffee, tinctures), men’s cosmetics, hygiene products, etc.
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Puzzles and board games, as well as assembly models of cars and military equipment, can be a good gift for a man of any age. Products from these categories usually belong to the low or medium trust review price category, since they often become an addition to the main gift.
Ozon experts conducted a separate analysis of the “Electronics and household appliances” niche and compiled shopping trends for winter-spring 2025. Among gifts for men, the following products showed sales growth.