What is digital marketing? In 1996, American expert Tapscott first proposed the term “digital economy” in “The Digital Economy Era”; many scholars believe that in the future market, goods and services will become digital transactions.
Subsequently, in 1999, “Digital Technology and the Marketing Revolution” mentioned that the marketing field needed to undergo an innovative revolution, using the Internet for self-promotion, real-time updates and operations, and establishing its own local area network for management.
It was not until the 1990s
with the rapid development ghana phone number library of Internet applications, that the use of digital technology to communicate with users began to receive attention.
Therefore, digital marketing refers to a new marketing method that uses marketing knowledge as a foundation and new digital elements such as the Internet, mobile communication technology, and digital media to achieve marketing goals.
Although theoretical knowledge is good, it is inevitable that it is a bit embarrassing. How can we understand it in a simple way? For example:
You now have a product
No matter which platform you sell manually through crowd marketing sell it on, product branding, keyword SEO, content seeding, H5 interaction, advertising design, PR, social promotion, and private domain cultivation all fall under the category of “digital marketing”.
You are now working in a third-party company, helping clients to promote products through influencers on a certain platform or with video promotion plans, or you are contracted to build clients’ brands, or sell certain SaaS software, or help clients solve product shelf problems, etc. These are all part of digital marketing.
Because it involves a wide range of aspects
this is also the reason why I text services seldom use “digital marketing” to generally explain a specific event.
In other words, digital marketing is a collection of multiple elements including digital marketing strategy, media buying, content marketing, search marketing, big data analysis, etc.
It has a complete set of top-down solutions from top-level design to implementation. Any vertical position is a science with systematic knowledge and operation system, so it is simple yet complex.
It is worth noting that digital marketing is different from informatization.
Informatization is the process of completing business in reality and then entering it into the system, for example, a company completes bidding, signs a contract, and transfers accounts.