The 7 most common mistakes that are responsible for increasing your email bounce rate

Today, thousands of brands worldwide are The 7 most common using Email Marketing to reach their customers. In 2020 alone, almost 305 billion emails were sent worldwide . The truth is that of that incredible amount, there are messages that have not reached their destination and determining why this has happened is key for brands.

Get to know the Email Marketing bounces

 

The famous bounces are one of the most common mistakes in the Email Marketing bounce rate. This is a metric that affects everything related to the emails sent by a brand. A bounce is nothing more than when an email is not sent correctly or does not afghanistan phone number data reach the recipient and is returned to the sender. 

Most common types of errors Email Marketing bounce rate

 

There are two types of bounces currently known: hard  shops 9177  bounce and soft bounce. From both types, different statistics can be obtained that will determine the health of the database and thus better deliver these emails.

A.- Hard Bounce

This is one of the most common email marketing bounce rate singapore lead errors and is also called “hard bounce”. They are characterized by being sent when the sender’s email server considers the problem to be definitive. For example, it can occur when an email address does not exist at all. 

B.- The Soft Bounce

It is also known as a “soft bounce” and occurs when the email cannot be delivered, but the server considers that it may only be a temporary error and not a permanent one. For example, this may be when an email is sent to an address that has a full inbox.

How does bounce rate affect deliverability?

Among the most common errors in the Email Marketing bounce rate are soft and hard bounces, but both are seen as a warning sign that things are not going as they should. It is key to ensure the reliability of the bounce rate. A very high bounce rate means that the database is not up to date. 

Email services can determine that a company’s problems are due to a purchased or unpolished database. A high bounce rate means that they are not taking things seriously when it comes to sending emails. The most common email marketing bounce rate mistakes can be deeply damaging to brands.

An acceptable bounce rate: the most common mistakes in email marketing

Having emails that have not been sent in their The 7 most common entirety or that have not reached their destination is detrimental to reputation . It affects both the sender and the server. Maintaining a low bounce rate is very important for the development of this marketing strategy .

It is generally recommended to have a bounce rate of less than 5% for each campaign that is sent. This way, you can ensure that any strategy will yield good results. The most common mistakes in Email Marketing bounce rate can be a big problem if they are not addressed in advance and in time. 

Most common mistakes in email marketing bounce rate

Among the most common email marketing bounce rate mistakes are the following, which should be avoided at all costs to obtain the best results: 

1.- Poor quality database

 

Even in 2021, followers, databases and likes are still being bought. These are very common practices in the digital world that end up being very damaging to brands and their interests and objectives. When we talk about a bad database, we are talking about the GDPR .

A number of questions can be asked to determine whether a database is of quality. A database should contain the following aspects:

• Name.
• Last names.
• Sex.
• Location.
• Tastes.
• Mobile phone.
• History of movements.

Likewise, having information in a database is not everything, as it may not be up to date. It is estimated that databases decrease in effectiveness by almost 20% for each year that passes. This affects the opening rate , the bounce rate and the number of users who unsubscribe.

2.- There is no adequate planning

 

Improvisation is not a good ally and is one of the most common mistakes in Email Marketing bounce rate. It is necessary to be clear about the objectives that you want to achieve with an email strategy . You have to keep in mind that not all emails should focus on sales and there are other ways to convert and build loyalty. 

A good way to improve the most common errors in email marketing bounce rates is to create content that provides extra value to recipients. Without a defined audience to whom you want to deliver your messages, you cannot create an appropriate strategy . You must always think about the type of user you want to reach.

3.- Segmentation and personalization failures

 

A very common mistake is to pretend that the entire database of a brand is interested in receiving emails. Interaction can suffer with poor data segmentation. In terms of segmentation, if the database is well categorized, it will be easier to send emails and avoid the most common errors Email Marketing bounce rate.

Segmentation can be done by topics such as geographic location, gender, language, etc. As for personalization, it must be recognized that it is about something more than just adding the name of the people to whom an email is sent. Personalization has to do with knowing how to treat each case separately from the rest , what their interests have been throughout the customer-brand relationship, etc.

4.- There are no good practices for antispam

 

If you have a good database and permission to send such emails, you must take into account some practices to avoid falling into the spam segment. To do this, you must:

• Use DKIM and SPF protocols to verify the authenticity of shipments to Internet Service Providers (ISPs) and customers.
• Make sure the most common email marketing bounce rate mistakes aren’t too many. 
• Take user complaints into account before sending any email.
• Avoid using some words that immediately trigger spam filters such as free, offer, discount, promotion, etc.
•  Do not abuse images or videos.
• Do not use URL shorteners like Bitly

5.- Not attracting attention: most common mistakes in Email Marketing bounce rate

 

Even if an email has been sent correctly, if a recipient does not open it, all will have been in vain. The ideal is to convince the user to want to open the email and for this reason it should be highlighted in the inbox. Some of the factors that have an impact on the opening rate include the following:

• Have an impersonal sender. Open rates will be higher if you know who sent an email .
• The subject line is very important because it is the recipient’s first contact with the email . Putting yourself in the recipient’s shoes is key to knowing what their interests are.
• Preview text is key to giving the user a clear idea of ​​what they can find within an email without having to open it completely.
• The time of delivery also plays an important role and there are no 100% effective recipes. Everything will depend on the country, time zone, location, people’s jobs, etc.