Having said that, how to quickly get started with digital marketing, or which specific direction to transform into and find the second curve after working for a few years, has become a headache.
Many people, except for a few large websites about marketing and new economic insights (Meihua, Shuying, AdChina, SocialBeta, 36Kr, Huxiu, Titanium Media, and Everyone is a Product Manager), do not know how to learn systematically.
I have been working in marketing
In 2018, I started to learn about Integrated Marketing Communication, then Digital Marketing, and later Inbound Marketing.
Because you are leading the marketing georgia phone number library department, you may not need to master some details, but it is still necessary to understand the overall framework. If you don’t know the architecture, it will be difficult to match personnel according to the business itself.
Therefore, it was from then on that I began to realize that marketers must have a complete T-shaped knowledge structure.
This is also why
I was able to quickly understand the capability model and business of any B2B company or TOC company, what tools they use e-learning in 2025 , and how to match the needs of my company in my later work.
What is the T-shaped knowledge system?
Simply put, “—” represents broad knowledge, and “|” represents depth of knowledge. The combination of the two means both deep professional knowledge and broad knowledge. When viewed from the perspective of the iceberg theory model, traditional T-shaped talents do not dig deep into the deeper parts under the iceberg.
GrowthTribe, Europe’s first growth academy, and HubSpot, a well-known foreign B2B SaaS company, have both proposed different “T-shaped knowledge systems for digital marketers”. I have summarized them and divided them into roughly three levels.
First, the basic knowledge
product design and user text services experience principles, behavioral psychology, brand and positioning, storytelling, English, front-end languages HMTL and CSS, 6 modules.
Secondly, marketing skills: CRO conversion rate optimization, AB testing, Excel model, Photoshop, video, product prototype, copywriting, marketing funnel, data query, BD, community, event and multi-platform marketing, automation, AI, customer interviews, 15 modules.
Furthermore, professional skills include: viral marketing, SEO, paid advertising promotion, sales, cooperation, tool marketing, life cycle management, retention, landing page optimization, lead collection, price testing, customer guidance, keyword advertising (Adwords), display advertising remarketing, a total of 14 modules.