Fast, simple, cheap and effective – all this can be said about a single-screen landing page, an excellent tool for beginner advertisers, capable of bringing many times more conversions than a regular site and becoming a driver for sales growth. But can it be consider a universal solution? Alas, no.
Key principles for designing a single-screen landing page
Fast, simple, cheap and effective – all this recent mobile phone number data can be said about a single-screen landing page, an excellent tool for beginner advertisers, capable of bringing many times more conversions than a regular site and becoming a driver for sales growth. But can it be consider a universal solution? Alas, no.
>>>For some entrepreneurs, such a landing page will truly become a panacea, allowing them to inexpensively obtain all possible benefits, while others will be disappoint by its low efficiency.
What is the secret? For what purposes are single-screen landing pages ideal? What tasks do they solve, what advantages do they have, and who will find them most useful?
What is a one-screen landing page – what are its advantages?</h3>
A one-screen landing page, as the name review your entire calendar suggests, is a landing page where the information fits entirely on the first screen of the browser, without requiring vertical scrolling to v
iew.
It consists of:
- a thematic image that attracts the attention of visitors;
- offer in the form of a title with a unique taiwan data selling proposition;
- clarifying subtitle;
- call to action button;
- a form for collecting contacts (initially it is usually hidden and is display after clicking a button).
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The effectiveness of single-screen landing pages is explain very simply – the pace of life is accelerating, time is becoming a scarce resource, so people on the Internet do not read information, but scan it, quickly looking through the headings on the landing p
- age.</p
>
According to statistics, even the so-call first screen should not be consider the entire 24-inch monitor, but only 485 pixels from top to bot
- t
- Only 26% of users have the patience to study the second screen to the end, so the first screen is of decisive importa
- nce.
A single-screen landing page with maximum information plac on one page has the following advantages:
- it takes a minimum of time to create it;
- the price of the site is affordable even for beginning entrepreneurs with a limit budget;
- providing potential clients with only specific, useful information without any fluff;
- ease and accessibility of information, simplicity of interface;
- absence of distracting details;
- you don’t ne to monitor content updates, but you can quickly change information on the site if necessary;
- the ability to control conversion.
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An inexpensive and easy-to-implement landing page can be made separately for different types of goods and services, thus segmenting consumers with different reque
- sts.
Key principles for designing a single-screen landing page
Answers to buyer questions.</strong> Provide a chat or messenger, a feback button, or leave a contact phone number.
Limitations on the volume of content on the page allow displaying only one offer, so it should be ideally tailor to the project’s target audience. Subsequent products will ne their own one-pagers, which, fortunately, are easy and quick to create.
ons. Be sure to study your competitors, take advantage of their advantages and turn their experience to your advantage.