If we talk about relevance indices that help us understand search intent, what better place to start its analysis than with the first page of search results; and more precisely the first links offered.
After all, they are the clearest clue to identify Google’s expectations for a given keyword.
We can draw these conclusions
=> The first link is the most relevant content according to Google.
=> The first three titles in the SERPs are the most relevant according to Google.
MY MISSION?
- Suggest more relevant content overseas data than the first link,
- Acquire more inbound links than the first link,
- Offer rich snippets to take up more space and attract the user’s eye ,
- Suggest more words than the first link,
- Bring more content ( video, image, text ).
In short, you will have to prove to Google that your content is more substantial , more searched for, more relevant to the query and more popular (inbound links).
Rich snippets will also allow you to significantly increase your click-through rate.
SERP Analysis Tools
There are many powerful and free SEO tools to analyze SERPs:
– SEO Hero
– Answer the public
SEO Hero is a particularly interesting tool for understanding search intent because this tool analyzes the SERPs in order to highlight the most frequent and most present keywords in the SERPs.
Let’s see how we can leverage this data to interpret intent across a set of keywords. To begin the exercise, let’s take the keyword “interior design” as an example.
For now, we will only use the Answer the public tool which will allow us to easily understand the needs of the Internet user.
Enter your keyword and validate the search
To give you ideas, don’t hesitate to type the spending during the growing interrogative pronouns directly to find new ideas.
Next, create new SERP URLs in the URL generator spreadsheet to increase the chances of collecting information.
When you launch your crawl in screaming frog your result should be like this:
Unfortunately, not all SERP URLs generate questions and answers . Your boxes may be empty at times.
Export your “questions and answers” and use this data for your SEO strategy 🙂
Conclusion
There are several ways to use SERPs to changsha mobile phone number list gather information for your SEO strategy. No need for paid tools thanks to this simple and accessible method.
Now you have the keys in hand to exploit the SERPs as they should be and boost the visibility of your website.
Up to you !