The essential role of a CDO is to “renew corporate value through digital technology.” In other words, the CDO is a “promoter of digital transformation.”
The CDO’s execution power is not limitd to small-scale digital transformation such as going paperless on a departmental level, but rather in full-scale digital transformation, such as “transforming business processes ghana phone number data across departments” through the power of digital technology. Therefore, CDOs are expected to have excellent problem-solving skills and the “change management skills” to overcome resistance to change.
In this way, the CDO creates and maintains a digital environment that can fully utilize data. In this way, the CDO aims to constantly reshape the company into a form that is more suit to modern and future society.
Promoting digital marketing
With ICT evolving rapidly, CDOs must keep a close eye on customer trends and continually consider “which channels are effective for creating the service must provide a clear contact points with customers” and “where the weaknesses lie in our company’s channels.” Base on that thinking, we will proactively implement necessary measures, such as “plans to launch the latest online services and introduce various customer management tools.”
The CDO is expecte to lead digital marketing in the above-mention ways. To do this, not only a management perspective but also the ability to coordinate across the company is essential. In other words, the CDO is expect to play a role as a “coordinator between each department.”
Creating a business model that utilizes digital technology
CDOs not only manage the internal south africa numbers situation, but also play a role in presenting new business models to the outside world. They must specifically devise new business models that “meet customer needs and social nes by utilizing digital technology.” Therefore,
CDOs are requird to have the creativity to transform the digital skills they and their companies possess into “business models that meet customer nees.”
In addition, when developing new business ventures, collaboration with external organizations and people will be necessary, not just within the company. Therefore, the CDO is expect to play the role of a “great presenter” who can introduce new business models in an attractive way and get people outside the company involved. In this way, the CDO will expand his or her own and his or her company’s network, while also organizing a practical network that spans both inside and outside the company.