Unlike other brands, which often offered similar products only for special occasions, Viva La Vida came up with the idea that every day can
be a celebration. This idea became their key message and Personality of the founder was actively used in their communications.
5. Ideology and mission
A brand’s values and mission should be evident in everything it does. This is what shoe brand Veja does – they don’t just talk about ecology,
they use recycled materials and show every stage of production.
Russian brand – HOW TO GREEN
In their communications, social media and content, they convey djibouti business email list not Personality of the founder only healthy eating ideas, but also the values of sustainability, social
responsibility and wellness. This is demonstrated through their advice, various activations and collaboration with bloggers.
The founder’s story, experience and worldview can brand recognition is essential to your company’s sales process become the DNA of a brand, enhancing its individuality. A prime example
is Jacquemus . Simon Porte Jacquemus made his biography part of the brand: the name is his mother’s maiden name, and the shows take
place in the lavender fields of Provence, the region where he was born.
Russian brand – 12 storeez Personality of the founder
12 Storeez is a Russian brand that actively uses the personality of its founders in building its image. It was created by Irina Golomazdina, her
sister Marina Golomazdina and Ivan Khokhlov. The brand was born from the desire to create clothes that combine style and comfort for
everyday use.
The founders strive to offer versatile and elegant pieces that can easily fit into everyday life, but at the same time retain their individuality.
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