Broadly speaking, the penalties appli by search engines can be classifi as:
Manual: These are execut by a human reviewer. They are typically appli in cases Penalties from of cloaking, spam, automatically generat content, and hidden links. They range from lower ranking to, in severe cases, deindexing. These types of penalties are report to a site’s administrator through Google Search Console.
Algorithmic: These are implement automatically
Through search algorithm security software (such as Google’s Penguin and Panda). They are us to penalize misleading rirects, duplicate conte and excessive, low-quality backlinks. They typically result in a loss of SERP rankings.
On the other hand, sanctions can be partial (appli to a page iran whatsapp number data 5 million or category of a site) or total , such as deindexing. The latter measure is appli in serious cases , such as pages with illegal content, fraudulent practices, scraping, and data theft.
Damage to the brand’s reputation
When repeat, penalties impos by how to identify and protect yourself from black hat seo Google and other search engines affect your site’s reputation and, consequently, your brand.
Initially, users’ trust in the quality of your offering will likely decrease if, every time they click on one of your links, they end up on pages containing paid advertising or information that isn’t relevant to them. Encountering content copi from other sites or of poor quality also makes them doubt the professionalism of the services or products you provide.
On the other hand, let’s suppose it’s known that your company implements black hat SEO strategies as a form of advertising. This could lead to the assumption that the lack of “ethics” inherent in these practices is a reflection of your overall work ethic.
Likewise, techniques like scraping or rirects (not to mention being associat with phishing scams) can lead to legal issues . Another option, not taiwan lead as dangerous but almost equally damaging to a company’s reputation, is negative reviews on forums and directories .