Maintain and rework content Uploading content and then forgetting about it (‘ fire and forget’ , as our neighbors across the Atlantic say) is counterproductive: there is little chance that your content will be perfect when you upload it.
There are probably several ways to optimize the phrases, information, strategic passages or even the design of calls to action (whether it is a landing page or a blog article) .
Reflex Regularly review Maintain and rework content the data:
you may realize that it will be more profitable for c level executive list you to rewrite existing content than to publish new content.
The data can give you valuable insights into what adjustments need to be made.
1. By helping you identify Maintain and rework content content with potential:
- Content that attracts the most traffic – Could you attract even more? Can you improve their conversion rate?
- Content That Attracts Few Visitors – What’s the Problem? How Can You Fix It?
2. By telling you what exactly needs to be retouched in this content:
Is this blog post one of your top landing pages, but its conversion rate is particularly low? Is the bounce rate higher than average?
- ⇒ Examining the article’s structure, the queries that bring a typical Internet user to it and the overall quality of the text should allow you a test full of unknowns to identify priority improvements to be made.
In a lead nurturing sequence, is one of your emails performing particularly poorly in terms
of openings?
- ⇒ You will need to rework either the subject or the context of the email.
One of the white papers you offer for download, in exchange for the visitor’s email address, has a catastrophic conversion rate on the page that allows you to obtain it? (= few visitors to this page agree to leave their contact details in exchange for the booklet).
- ⇒ What can you rewrite on the page in fax marketing question to better highlight the white paper, its content and the solutions it provides to your targets?
Adopt the right reflex, in the right situations
Let’s be clear: not every web project will necessarily lend itself to these new habits.
Resources can quickly become a hindrance: for example, because the time allocated to you to write a certain content is ridiculous, and you won’t be able to afford to do research or a detailed analysis.