You don’t hear much about link popularity these days. As a matter of fact, new zealand telegram data if you’re new to this whole internet marketing thing, chances are you’ve never heard of it. And that makes sense because the term has lost a lot of points from veteran marketers. See, link popularity is just a fancy way of saying the number of links pointing back to your site or page. In other words, it’s link quantity. And, as you probably already know, link quantity doesn’t carry near as much perceived value as link quality does today. But should it? I argue “yes,” and in this post, I’m going to show you why.
What is Link Popularity?
Link popularity refers to the number of inbound links, also known as back links, go longtail and low volume with your keywords pointing to your website from other sites on the internet.
These links act like votes of confidence, signaling to search engines that your site is valuable and relevant.
In essence, link popularity measures how many other websites consider your content worthy of linking to. Think of this post as a brief introduction to link popularity that includes a valuable guide on how to effectively and efficiently incorporate it into your marketing strategy.
The Link Quality vs. Quantity Argument
As I mentioned in the intro, link quality vs quantity is an age-old argument between online marketers. trust review
The basic premise is this:
Which has a greater positive effect on ranking higher in SERPs and driving more traffic to your site?
- Link quality: the actual and perceived value of a backlink
- Link quantity: the number of total backlinks, regardless of value
The current popular opinion is that link quality matters much more to SEO and traffic generation than link quantity.
Sure, link quantity matters, but only insofar as the total number of links are of a higher quality.
To be honest, Google seems to justify this claim.
After all, in recent years, they’ve made it increasingly clear that they give more weight to the quality of links pointing back to your site.