- .
- Probably too much for small websites that don’t need detailed customer tracking.
Who should use it:
If your business revolves around understanding and overseas data improving customer journeys, Woopra is a great option. It is one of the most powerful website visitor tracking tools for businesses focused on customer lifecycle and journey mapping.
11. KISSmetrics
Kissmetrics is great if you want to understand what specific users are doing on your site. It doesn’t just give you a big stack of overall numbers, it shows you what individual users are clicking on, where they’re dropping off, and how they’re moving around your site. This makes it really useful for businesses that want to personalize their marketing or figure out where they’re losing people. It also works well with other marketing tools, so you can actually do something useful with the data instead of just staring at graphs. Kissmetrics is a powerful tool for tracking website visitors and understanding user behavior.
What’s good:
- It tracks specific user behaviors, so you can see exactly what’s happening.
- It helps you improve customer loyalty through lifecycle tracking.
- It works well with the tools you already use for marketing.
What’s wrong:
- It’s not cheap, so small businesses may suffer.
- Setup may take some effort.
- It’s not exactly designed for high-level, general analysis.
Who is it for:
If you run a SaaS or subscription-based business, Kissmetrics can measure key metrics and iterate be a game-changer. But if you just want basic website visitor tracking, it might be overkill.
12. Lead feeder
Leadfeeder is like having a secret list of companies fresh list that are visiting your site. It matches your visitors’ IP addresses with its database and shows you which companies are interested in what you offer. It’s especially useful for B2B companies because you can focus on turning those visits into real sales leads. Leadfeeder complements your website visitor tracking tools by identifying which companies are engaging with your content.