Is it possible to add features Is it possible and resources without coding?
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What is the history of CRM?
Sales CRMs are a valuable customer relationship management technology used by many contemporary businesses.
Created to help manage the “data overload” that exists in organizations, they have become established not only as a tool but also as a strategic approach.
Here you will find the journey from the origin of this technology to the latest developments.
What is the origin of CRM?
Although CRM only appeared in the 1980s, it is fair to point out that its antecedents date back many years chronologically.
Since the dawn of rcs data commerce, successful salespeople have understood the need to carefully cultivate customer relationships.
When was CRM born?
The 1980s saw the emergence of the first CRMs and the development of databases for companies. Initially, these were complex and expensive technologies that took a considerable amount of time to implement.
In 1986 , the first contact manager was created: ACT . Created by Pat Sullivan and Mike Muhney, its introduction allowed the replacement of rolodexes in small and medium-sized businesses.
In 1989 , Goldmine was born . It was this company, created by Jon Ferrara, that developed the first SFA (Sales Force Automation), aimed at SMEs.
Applications of this emerging technology included contact management, sales opportunity management, and billing forecasts.
When do integrated CRM solutions appear? Is it possible
The 1990s brought with it the consolidation of the use of the term CRM , after an arduous linguistic battle. This acronym prevailed these include not only the existing over other less global acronyms with which it coexisted for years.
Terms such as SFA , CMS , ECM and CIS were used in this decade to refer to the nascent technology. What was initially a simple contact manager would prove to be useful in the areas of marketing, sales and support.
This integrative nature america email of the software contributed to Tom Siebel coining the term CRM , referring to a technology that would facilitate the management of customer relationships.