In total we have placed over

And also – how to work with bloggers on favorable terms through eLama.  

Ivan Karsakov, Head of Influencer Marketing FitStars : 

“FitStars is a subscription-based home workout platform. When we started the project six years ago, we sold workout programs as separate

products. And we noticed that media trainers are able to promote them In total we have placed over to their audience and monetize it. This

gave us the idea that working with influencers can generate sales. 

So we started testing the waters — launching flight after flight. Once, a blogger who received 30,000 rubles for a series of stories brought the

project 130,000 rubles. It was a girl who had never done sports, but decided to change her life with the help of FitStars. She trained

regularly, told her audience about it and was already selling subscriptions to the platform. At that moment, we realized that everything was

working out and we had to continue — since then, for five years, we have been scaling influencer marketing, which brings the company 90%

of sales. I will tell you in more detail how it works for us and what helps launch effective integrations.” 

Delegate to grow faster and reduce risks In total we have placed over

In total, we have placed over 27,000 integrations in 2024, and our goal is to scale X2 in terms of placements and budgets year after year. To

manage all the processes manually, we would have to involve a eritrea business email list large team. Instead, we delegate the turnkey task to the WOWBlogger platform , and a personal manager completely manages our project: from selecting bloggers to launching a campaign with subsequent preparation of reports and closing documents. 

What does working through WOWBlogger give us: 

1. Saving time and resources. The main advantage is that we can launch campaigns en masse and reach a huge audience without expanding our own staff. 
2. Access to 45,000+ bloggers, verified for audience quality. This choice helps us meet our need for constant growth of placements. At the same time, the manager takes into account the features and requirements of the project – for example, only author’s blogs with a personal story and warm contact with the audience are el miedo es el asesino de la mentesuitable for us. You can also come to WOWBlogger with your list of influencers you want to work with, and the manager will agree on cooperation with them. 
3. Selecting platforms for integration. In the case, I talk about placements in Telegram, but through WOWBlogger you can also launch advertising on other platforms: YouTube, Zen, VKontakte. This helps to cover different segments of the target audience and increase the number of touches with the brand.
4. Security. Labeling, document flow, payments — everything is set up within the platform. Before working with WOWBlogger, we had several times encountered the loss of money — due to scammers, unscrupulous influencer managers, or the inadequacy of the bloggers themselves, who took payment and disappeared. When working through the platform, such situations are excluded. 

Important point: delegating processes is not the same as shifting full responsibility for the campaign results to the contractor. Ideology, marketing, understanding what you are about, for whom and how to convey it to the audience are on the brand. I will tell you in more detail how this is arranged at FitStars.   

Give bloggers creative freedom, but clearly state key points in the brief 

The whole point of native integrations is a live narrative. That’s why when ordering native placements in Telegram, we give bloggers maximum creative freedom. FitStars advertising always comes betting email list from a person’s problem, and for each blogger it’s something different: for one, it’s important to add physical activity to relieve neck and back pain from long hours of sedentary work, while others want to become more flexible, learn the splits, or correct their posture.  

But there are fundamental points that we write down in the In total we have placed overbrief and control: 

1. Before advertising, the blogger must understand the product and do a workout on the platform. We do not start by selling the product directly – first, the blogger tells how great it is to work out at home and directly promotes the idea of ​​such workouts. 
2. The emphasis on home workouts logically moves into the narrative and filming – the blogger always makes an advertisement in the apartment (or, alternatively, in a hotel while traveling). 
3. The solution to the problem is in the details. It is not enough to tell — the blogger needs to be shown a personal account and the platform’s capabilities: training and nutrition programs, courses.