The concept of “ helpful content ” has become a key factor for success in search engines, especially since the implementation of the Google Helpful Content Update in August 2022. This is a historic event that has come to change the history of digital marketing as we know it, or at least the way it is practic and execut.
The latest updates to Google’s algorithms are design to improve the user experience by optimizing the way information is serv and classifi, seeking to meet user nes.
But, to begin: What is truly useful content? Well, we’ll uncover that little by little throughout this article, which you’ll surely find interesting.
What is useful content according to Google?
The concept of useful content has establish itself whatsapp number list as an essential pillar of SEO strategies , key to achieving good rankings in search results. According to Google, useful content should not only inform users but also provide real value , unlike content that seeks only to manipulate algorithms to improve its position without offering a meaningful experience.
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This type of content can include expert analysis, opinions, and future projections, which not only inform but also stimulate reflection and debate, such as the following:
Additionally, this type of content turning over these duties to an outsourced often has f requently asked questions that can also attract readers:
Don’t worry, we’ll cover the FAQs in the next segment.
Frequently Asked Questions (FAQ)
A FAQ section , both on the Google SERP and on a web page, that addresses common queries about a product or service can be a great help for users to make informed decisions. Here’s an example of an AI FAQ on Google:
Another example might be a user considering purchasing a new phone; a FAQ ( Frequently Asked Questions) that explains features , warranty options, and comparisons with other models can be decisive in their choice. This content not only improves the user experience but also reduces the burden on customer service by anticipating taiwan lead and answering common questions. A great example is this article from the Xataka website.