How to achieve the maximum effect from advertising in Telegram and at the same time reduce labor costs? Online programming school Algoritmika found the answer by combining strategy, creativity and automation. Using the Telega.in platform , they launched advertising in 800 channels at once, attracted the attention of hundreds of thousands How we prepared for of users and were able to significantly reduce the cost of attracting customers.
In this case, we will tell you how automation of advertising placements in Telegram allowed the brand to reach a new level, test hundreds of hypotheses and achieve high profitability.
About the projectHow we prepared for
Algorithmika is an international educational platform that teaches programming and mathematics to children aged 8 to 17. The company is represented in more than 90 countries and has taught over 1 million children. The key feature of the school is an interactive learning format that combines real-time code checking, a video platform, and a progress monitoring system.
With the development of online education, a challenge has arisen: how to effectively attract parents interested in teaching their children IT skills.
Advertising campaign objectives How we prepared for
To increase the recognition of the courses and attract new students, the Algorithmics team set three key goals:
- Reach a wide parental audience through Telegram channels.
- Automate ad purchases to avoid complex negotiations with channel owners.
- Optimize the cost per lead, making advertising as profitable as possible.
Primary target audience: parents of children aged 8–17 who are looking for quality educational programs.
Why Telegram?How we prepared for
Telegram has become a key tool for promoting native posts for a number of reasons:
- High user engagement. Unlike other social networks, TelegramHow we prepared for channels gather an audience that actively interacts with the content and trusts the authors.
- No advertising algorithms. Unlike other social networks, cape verde business email list where organic reach is limited, Telegram allows you to show ads to all channel subscribers.
- Premium users also see native ads. A premium subscription disables targeted ads, but this does not apply to native posts in the channel feed.
The automated Telega.in platform allowed us to speed up the launch process, freeing the team from the need to manually negotiate with channel owners and manage complex paperwork.
“Telegram was the perfect choice due to its combination of is loading speed important for voice search reach and high engagement. The Telega.in platform allowed us to automate some of the placements, which significantly accelerated the overall work process. Automation of processes through the platform eliminated the need for negotiations with channel administrators and eliminated complex paperwork.” — Anastasia Ogneva, Influence Manager at Algorithmika
In addition, Telega.in has ready-made offers that are beneficial to use for seeding. This format allows you to quickly launch advertising in tens or thousands of channels at once under pre-agreed conditions, which greatly simplifies campaign scaling.
Unlike single placements, package offers provide flexibility in budget planning, better conditions for placement costs, help from a Telegram marketing expert, and even distribution of coverage across different audiences. This approach allows not only to increase the overall reach of the campaign, but also to reduce the cost of the lead due to optimized placement costs and an individual campaign plan.
How we prepared for the launch
Before the start of the advertising campaign, the team carried out a careful selection of channels.
Catalog of Telegram channels Telega.in
The main focus was on the Education category, as its betting email list audience is most interested in children’s education. However, in order to test hypotheses and expand coverage, the following channels were also selected:
- Discounts and promotions are popular with parents interested in great deals.
- News and media – increased level of trust in content.
- Event posters – an audience looking for educational activities for children.
- Neurogames and children’s entertainment channels are indirectly related to learning.
- Economics and business – for parents with high income.
Geography of coverage: all of Russia. Regional channels were used for localization.