Before the COVID-19 pandemic hit in 2020, many companies had digital transformation plans that they hoped to implement or were already implementing. Specific initiatives included advancing automation, finding more ways to take advantage of cloud technology, improving data collection and analysis processes, and more. But requirements brought about by the pandemic changed those priorities. For example, many companies had to shift their attention to ensuring the effectiveness of remote work.
How Company Goals Have Changed
Prior to the pandemic, companies that country wise email marketing list were pursuing digital transformation were trying to solve problems within their organizations, such as reducing costs or achieving specific business goals, like improving the customer experience (CX). At the time, many of those initiatives weren’t urgent, and some companies were only taking them on because they knew “digital transformation” was something their competitors were doing.
New Customer Expectations
The pandemic forced companies into diverse cultural backgrounds bring creativity and innovation different kinds of relationships with their customers. The in-person interactions that were valued in the past became dangerous. Businesses that recognized that fact and took steps to transact in a new way gained respect and customers. For example, Target set up an efficient curbside pickup service that enabled people to get what they needed without encountering other shoppers.
Shifting Employee Needs
Employees, too, have changed in how mobile lead they view the companies they work for based on their ability to provide a seamless digital experience. While business leaders might not give the matter much thought, the fact is that negative digital employee experience (DEX) can contribute to higher attrition rates, leading to greater company costs, and increased customer dissatisfaction, leading to reduced revenue.