Google always tries to improve the search results by launching new russia phone number list updates and features. The ‘People Also Search For’ box is one of Google’s best features that provide additional search queries to the users. SEO and online marketers can use this feature to get lots of related keyword ideas and optimize their existing content for increased rankings and traffic. In this ‘People Also Search For’ keyword research guide for marketers, I will share the best tips to find the top keywords leveraging the ‘People Also Search For’ keyword box.
What is the ‘People Also Search For’ Box?
Google launched the ‘People Also Search For’ feature in the SERP key lead generation strategies for b2c franchise prospects results back in 2018. In this feature, users see a ‘People Also Search For’ (PASF) section after clicking on a website listing and going back to Google SERP. The PASF box contains keywords that have been searched for by people who have searched for the main query. Hence, these are a goldmine of keyword insights. Here is an example of the ‘People Also Search For’ box for the query “weight loss without diet”:As you can see in the above image, every PASF box shows six queries. These queries are relevant and come straight from Google so leveraging these in an SEO strategy is highly beneficial.
How Can SEOs Use the ‘People Also Search For’ box?
There are many benefits of the ‘People Also Search For’ box for SEO executive list marketers. Here are some of the ways how SEOs can use the PASF data:
- The PASF box shows secondary keywords related to the primary searched keyword. These keywords are highly relevant and should be considered during the keyword research phase.
- You can use the PASF data to make your content more informative and relevant. For instance, you can add additional sections covering all the unique queries returned by PASF. This will make your content more relevant and comprehensive, leading to higher organic rankings.
- You can also use the PASF queries to create separate content pieces, each covering a couple of keywords or more returned by the PASF box.