One of the biggest challenges for companies investing in Google ads is setting the right budget . Good planning can help ensure that impressions reach a significant number of people in a strategic way and improve conversion rates.
Budgeting is one of the pillars of good ad performance, along with keyword selection and bid value. Therefore, it deserves special attention.
In this article, we’ll help you properly define – or at least have a clearer idea of – the budget needed to run your campaigns, collect leads and win more customers.
First of all, understand how Google Ads works
Google Ads offers several types of ads.
Search network: where a person uses middle east mobile number list to search for something and receives a list of results (some sponsored, which are ads, and others organic)
Display network: one that uses banners (graphic ads) displayed on partner websites and applications with your company’s advertisement.
Google Shopping: works as a product showcase, with photo, description, price and link to the online store.
Video: Video ads displayed on YouTube.
Universal for Apps: focused on getting people to install your app.
Tips for avoiding mistakes in your advertising campaign budget
Many questions arise when it comes to pcmark 10 application test results how much to invest in Google Ads campaigns. Especially those who have never run ads before may find it difficult to decide how much to spend.
Before deciding on your budget and accessing the Google Ads tool, you need to keep the following rule in mind:
Every digital marketing action has an objective.
And, of course, it couldn’t be any different with ads.
Therefore, you first need to define the objective of your advertising campaign. Do you know why?
Because this objective will allow you to define the indicators to be measured and they will, indeed, influence your budget.
Let’s be clear: your company can create a campaign on Google to:
1 – Clicks , that is, you want users to click on the ad and access the page with different objectives. For this scenario, the best indicator is CPC (Cost per Click).
2 – Gain visibility , that is, make more people aware of your brand. In this case, the suggestion is to measure the impression (number of times your ad is displayed), represented by CPM (Cost per Thousand Impressions).
3 – Sell , that is, make the person click on the ad to purchase a specific product or service. The performance of ads with this type of objective can be measured by CPA (Cost per Acquisition).
READ ALSO: How to invest in online advertising?
Once that’s done, it’s time to set your budget based on this other information:
Keyword Click Value (CPC)
Google’s platform has a keyword changsha mobile phone number list with the average monthly click volume and the average cost of each one. This study with the ideal keywords to activate your campaign will guide the amount to be invested per month.