We just covered answering searchers’ queries in the best way possible. netherlands telegram data Now, the next step is to find those very niche, super specific, low-volume keywords that you know for certain you stand a chance of outranking your competitors for. These keywords are called longtail keywords and they’re your friends. With lower search volume and less competition, they’re much easier to rank for compared to the high-level competition you must battle daily for the most popular search terms. Joseph Sloan from Advice Media is a big fan of longtail keywords. Sloan shared with me an interesting case study for one of his clients (a sand seller), about how his team of six people got them to rank well with longtail.
Get Customer Reviews
Customer reviews are by far one of the most powerful inbound sales 7 ways to rank without backlinks tools for small businesses with a local presence, especially if competing directly with larger companies would wipe out your small marketing budget. If this is your case, focusing your attention on customer reviews will only bring you good. You can always plan a link building campaign later. I got talking with Chas Cooper, CEO and founder of Rising Star Reviews, about this. He said that because Google thinks of each positive customer review as a vote for the business, each review added to the pile helps businesses rank higher in search results and get listed in Google’s local 3-Pack.
Earn Mentions and Citations
Not every business or website owner has the budget to go all in on an trust review aggressive link building campaign. Especially if you’re just starting out, your resources might be limited and your brand might not be reputable enough yet to attract authoritative linking signals.
So how can you build that reputation? Getting cited is a start. By that I mean full unlinked URLs and brand citations. It’s the way online bibliographies work: You produce a trustworthy piece of content documenting a case study, research or survey results, and you immediately earn the authority for being a researcher in that area. You don’t need to be an academic to do your research!