Do you know the latest GDPR updates and how they affect email marketing?

Since then, companies, organizations, agencies Do you know and institutions have adapted to the regulations that seek to regulate personal data . Obviously, this regulation was a turning point for the way in which people communicated on the old continent.

According to some studies, GDPR email marketing updates have not had the effect that was initially expected. There are companies and even sectors that no longer implement them.

Learn more about GDPR email marketing updates

 

GDPR is the General Data Protection Regulation, a regulation exclusive to the European Union that is aimed exclusively at protecting all people’s personal data. In particular, it is focused on helping European members or citizens maintain the privacy of their data in digital spaces.

In one of its updates, personal data refers to any data austria phone number data that relates to an identifiable natural person. These include email addresses, age, profession and sex.

Purposes of GDPR email marketing updates

There are several things that the GDPR seeks to reduce. It also 7 ideas for your newsletters if you are a toy company aims to offer greater security and convenience to people in the European Union:

• Knowing who has access to a person’s personal data.
• Recognize whether the information you have about a person is accurate or precise.
• Know whether individuals’ data is stored with consent or not.
• The GDPR seeks to give citizens back control over their personal data.
• The law seeks to unify the parameters of the law among the member singapore data countries of the European Union.
• This regulation applies to any type of business, whether of European origin or not. This means that if a North American company, for example, wants to go to Europe and operate there, it must comply with the rules.

GDPR Updates Key Points for Email Marketing

 

The GDPR regulation establishes new rights for all users in the European Union. The regulation also includes new responsibilities for companies and organizations. These include the following:

• The definitions of personal data have been expanded to include all data that define and identify an individual.
• Service providers and subcontractors may now be held legally liable.
• This law strengthens the protection and rights of a person in relation to consent and access to their personal data.
• Companies must communicate directly with customers to inform them how their personal data will be handled.
• Businesses must be transparent about customers’ rights to request restriction of access, rectification or deletion of personal data.
• Customers must have the opportunity to unsubscribe from any database at all times.
• Brands must do everything possible to protect customers’ personal data, otherwise they will be severely penalized.
• Even brands must notify customers when an error or data breach has occurred.

Who is affected by GDPR updates?

 

From the first moment that the personal data of a citizen of the European Union is handled, this data is subject to the GDPR law, regardless of where the person or company is located. For this reason, brands that use Email Marketing within their sales strategies are on the front line of observation.

The fact that email marketing plays such an important role in the GDPR is due to the fact that customer data is stored in a database. Therefore, this data falls under the category of personal data for the law.

In order to ensure proper compliance with the GDPR law, many companies are required to hire a so-called data security officer or Data Privacy Office. This is a requirement that only applies to the following types of companies:

• Publicly owned companies of the Member States.
• Companies whose main function is the general or systematic processing of data.
• Companies that handle confidential data or information about criminal or convictions.

Possible effects of the GDPR law on Email Marketing

 

It should be noted that GDPR email marketing updates have to do with this communication methodology due to the use of a database. Email marketing is one of the most used and effective ways of communicating with customers worldwide .

The GDPR law has a direct influence on Email Marketing due to its characteristics. Companies have had to adapt their strategies to the European Union rules on the privacy and security of members’ data. Despite everything, there is a legal way to implement Email within the GDPR email marketing updates.

It is thanks to Opt In that legal access to people’s data can be achieved through Email and GDPR email marketing updates. This means that brands must collect people’s consent for the processing of personal data, which is freely given.

Points to consider when using Email Marketing under the GDPR law

 

Here are some of the points to keep in mind for GDPR email marketing updates:

• Companies must ensure that a contact has given consent for their data to be handled.
• Only data that is 100% Opt-In can be used in Email Marketing and only when it is proven that those customers gave their consent to use it.
• The Email Marketing registration process must inform subscribers at all times that the brand is collecting consent and provide information about the purposes of collecting that personal data.
• Emails collected from a process other than Opt-In cannot be used.
• You cannot use other types of pre-automated consent such as default boxes.
• It is prohibited to schedule or add Email Marketing clients to a list without a person’s consent after signing up for a different service.