Digital marketing, also known as online marketing, Internet marketing or network marketing, is an efficient, accurate and economical marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals.
It not only includes online Internet marketing technologies, such as MarTech marketing technologies driven by big data and artificial intelligence, but also covers strategies such as information flow delivery, SEM delivery, content marketing, fission growth, and even extends to non-Internet digital channels such as TV advertising, SMS and radio.
The development of digital marketing
The development of digital marketing is closely linked to the advancement of technology.
Digital communications began to guatemala phone number library emerge in 1971 when Ray Tomlinson sent the first email.
Subsequently, the birth of the first search engine Archie in 1990 provided new possibilities for companies to track customer information and changed the interaction mode between buyers and sellers.
Entering the 21st century, with the popularization of personal computers and the rapid development of computer technology, digital marketing has gradually penetrated into the traditional marketing methods of enterprises and become an important part of modern marketing.
Today, digital advertising is everywhere, whether we are reading, watching videos, shopping or socializing.
The main means of digital marketing
- Information flow delivery: Information flow ads appear in the form of native content and are integrated with the platform content. Mainstream information flow advertising platforms include news and information (such as Toutiao), search (such as Baidu, 360, etc.), social (such as WeChat, QQ, etc.) and who did you add to your network? short video/video (such as Douyin, Kuaishou, etc.).
- SEM placement: SEM is a marketing promotion method that pays for results, aiming to obtain accurate and high-quality visits at a low cost. The main domestic SEM platforms include Baidu, Sogou, 360 and Shenma.
- SEO optimization: SEO improves the website’s natural ranking in search engines by optimizing the website’s structure and content, thereby attracting accurate traffic and increasing brand awareness.
- Content Marketing: Content marketing attracts and retains target audiences and drives profitability by creating and distributing valuable, brand-related content. This includes content in multiple forms such as text, images, and videos.
- Email marketing: Email marketing sends marketing information, such as electronic advertisements, product information, market surveys, etc. to target users via email to promote sales and build customer relationships.
The value of digital marketing
Digital marketing has brought unprecedented opportunities to enterprises. Through precise target user positioning, enterprises singapore lead can efficiently reach potential customer groups and achieve customized marketing.
At the same time, digital marketing also has advantages such as controllable budget and measurable results.
Companies can monitor and optimize advertising effectiveness in real time based on indicators such as exposure, clicks, and conversion rates, thereby saving marketing costs and improving return on investment.
In addition, digital marketing can also provide companies with rich data support, helping them to more accurately understand market trends and user needs, and provide strong support for the formulation of future marketing strategies.