Quality vs. Quantity of Effects

  Like so many other things in life, we prioritize quality over quantity. because? Because if you bombard your audience, you’ll achieve the opposite effect of what you want. What does quality mean? Providing value means providing information that may be of interest to your segment or audience. This largely depends on your company’s products/services…

Do you know the latest GDPR updates and how they affect email marketing?

Within the European Union, GDPR email marketing updates are very important to help maintain user privacy. This regulation bases its creation on the protection of people’s digital data. It was implemented throughout the European continent on May 25, 2018. Since then, companies, organizations, agencies Do you know and institutions have adapted to the regulations that seek…

Boost your hotel’s profits with these simple tips to improve your CTR

Achieving an improvement in a hotel’s CTR to boost profits is one of the goals of marketing teams today. Due to the coronavirus pandemic, many Boost your hotel businesses, especially those dedicated to tourism, suffered serious setbacks . Now, after the situation has improved, it is the hotels who are looking to make up for lost…

Avoid bot clicks with MDirector’s reCaptcha verification system

Avoiding bot clicks in your Email Marketing reports can be a priority if you want your campaign measurement to provide real data on their performance. A common problem during results analysis is the detection of a high number of clicks on links that do not correspond to the number of sessions recorded on the website. The reason…

Find out what benefits a newsletter can offer your business

A good email marketing strategy never lacks newsletters, and this is due to the advantages that a newsletter offers. On a visual level, they are much Find out what benefits more striking than the emails you write directly from the different services of this type. Nowadays, consumers are more attracted to content that has a…

The 7 most common mistakes that are responsible for increasing your email bounce rate

The most common mistakes in bounce rate Email Marketing is one of the headaches for marketing teams today. Email Marketing is one of the most important communication channels for companies today. In addition to being one of the most effective, it offers a high opening rate. But there are aspects to take into account in order to avoid making…