Boost your hotel’s profits with these simple tips to improve your CTR
Hotels have increasingly turned to digital media to attract customers and this summer was a real test for many of them. The tourism market has invested huge amounts of money in online advertisingto sell its products and services.
And tourist centers need to improve a hotel’s CTR to achieve long-term success. Like any business, they seek to generate more sales and increase profits. Increasing the so-called Click Through Rate or click rate is important for the digital world. This increases the visibility , reach and engagement of a brand.
TABLE OF CONTENTS
What a good CTR means for a hotel’s success
To fully understand the importance of CTR or Click Through Rate, it is necessary to define it. CTR is the percentage of clicks per number of impressions. Normally, it can be measured as the number of clicks per thousand impressions. For example, if an ad appears 10 thousand times and only 250 clicks are obtained, that means that the CTR is 2.5%.
It should be noted that the average percentage of a well-done CTR campaign is only 2%. In the world of tourism and hotels, this number can vary depending on the season, the location of the establishment, etc. Likewise , if numbers are achieved well above armenia phone number data this figure, it is considered that things are going very well.
Types of CTR to improve profits in hotels
There is not just one type of CTR nowadays and in fact there avoid bot clicks with mdirector’s recaptcha verification system are two very important types that can be useful at any time for the tourism sector. Among them are the following:
A.- Organic CTR
Organic is the type that will improve a hotel’s CTR, but it does so singapore data naturally, meaning there is no need to pay any amount of money for it. It refers to the click rate that is achieved naturally. This is the most common method of finding them today, although not the only one.
B.- CTR of advertising campaigns
Although the end goal is the same, there is a paid Click Through Rate that serves to improve a hotel’s CTR. However, this can be optimized because it is part of a paid advertising campaign. The most popular are Facebook Ads and Google Ads .
Benefits of improving a hotel’s CTR
There are other benefits that come with increasing the CTR in a hotel’s digital spaces. These benefits include the following:
- Increase the SEO positioning of your website, blog or social networks.
- Google considers the page to be highly relevant within the range of options and competition.
- Web traffic grows on the website , blog and social networks.
- Increase the chances of having new clients.
- The quality of web traffic is increased.
- The amount of time users spend on the website is increasing.
- Conversions are up. So are loyalty, revenue and profits.
How to improve a hotel’s CTR?
It is very important for hotels nowadays to have customers and a good way to achieve this is by increasing the CTR. Improving the CTR of a hotel is one of the objectives of companies simply because the greater the number of clicks in digital spaces, the greater the number of customers they will have.
To improve a hotel’s CTR and boost its profits, the following techniques can be applied:
1.- Improve the Title
The Title is an HTML element that allows you to give a title to a URL or address. It is a title that will not be shown to the user who is on the page, but it will be shown on social networks and in different search engines such as Google, Bing or Yahoo. To optimize the Title and improve the CTR of a hotel to boost profits, the main keyword must be included in the title.
Likewise, the title must contain a Call to Action or CTA. For best results, the title should not contain more than 58 characters. A very useful way to use it and differentiate it is with WordPress, where you can include a powerful title and the tool itself will report whether it works or not.
2.- Optimize the URL: improve a hotel’s CTR
This is a very relevant SEO or web positioning actor. For better results in obtaining new and higher CTR, the main keyword should be included and should not exceed 115 characters . Similarly, WordPress allows you to discover whether you have a quality URL or not.
3.- Improve the meta description
The meta description will improve a hotel’s CTR and it does so by being an HTML element that serves to summarize the final content of the article. It is an element that is used for search engines and their results. It serves as an essential explanatory and descriptive complement to the titles.
A good meta description should not exceed 140 characters, have a good CTA and contain elements that encourage people to click. The better and more eye-catching the meta description, the better the CTR of a hotel website.
4.- Include data markers
These are HTML fragments or elements that allow you to incorporate data into snippets. These are the additional elements that appear in search engines to display results. They also serve to highlight a link or article in search engines. You can use Google Search Console to add these elements.
This is a key point to improve a hotel’s CTR, as it provides additional data to the potential client so that they can decide on one option or another.
5.- Know the audience
This is a very important factor if you want to obtain good results. Audience research is vital to know what people’s tastes and interests are in order to offer more attractive strategies for them. Among the data that can be known about customers and that are of great relevance to companies are the following:
- Understand the language of a specific demographic.
- What they search for and what keywords they use.
- Know what type of devices they use, their computers or mobile devices.
- What do they buy the most?
- The time or date of the year when they search for or purchase a particular product.
6.- Adopt the CTA
Most customers expect a digital ad to include a call to action or a CTA button so that potential customers can convert or become loyal. The call to action also serves to make clear what you want to achieve with an ad. Some of the objectives to achieve may include:
- Register now.
- Get free quotes.
- Download a free ebook or guide.
- Join the database.
7.- Use ad extensions
Ad extensions add additional information to your content to make it more attractive. This extra data can include features, customer reviews, location, average prices, etc. The options for additional extensions to Google Ads that improve hotel CTR to boost profits are the following:
- Location.
- Message.
- Site link.
- Call extensions or telephone number.
- Direct links to the application.
8.- Add a countdown timer
Adding a smartwatch to an ad is key to generating uncertainty and a whole avalanche of feelings in people. Doing so encourages FOMO in potential customers and greatly improves CTR.
9.- Place the first letters in capital letters
This is a good way to improve a hotel’s CTR. If you search for almost anything, all the results have the first letter capitalized. This is because it is much easier to find and read. The visual impact achieved with an ad of this type is much greater than if it were not applied at all.