What is Website Visitor Tracking?
Website visitor tracking is simply a method of collecting phone number database data on how users interact with your site. It answers questions such as:
- What are the most popular pages?
- How long do visitors stay on each page?
- Where do they click the most?
- Where are they sailing from?
- What is the last page they see before they leave?
- Are they on mobile or desktop? What browser are they using?
- How did they get there? Through Google search, social media, or a direct link?
For example, you may find that 60% of your visitors leave without scrolling past the top section of your homepage. This information alone may explain why your conversion rates are stuck at 2-3%, which is about the average for most e-commerce sites.
What should you monitor?
Not everything on your website needs to be tracked. Instead, focus on these key metrics that provide actionable insights:
- Bounce Rate
This tells you the percentage of visitors who leave your site without interacting further. If your bounce rate is higher than the global average of 45% for B2C and 56% for B2B , it’s a red flag. A digital marketing help marketers high bounce rate could mean that your content isn’t resonating, your page is loading too slowly, or your design doesn’t encourage interaction. Fixing these issues can help keep visitors on your site longer and increase conversions, and one of the best ways to do that is with effective Hello Bar popups .
- Time on page
Do your visitors ever read or click on your content? Time on page measures how many minutes users stay on a single page before exiting or clicking away. A low score indicates that they fresh list are not clearly reading your message or are unable to read it properly, so analyze and adjust to continue to engage your audience.
- Scroll depth
enough to find your key content or calls-to-action (CTAs)? Scroll depth is how much of a page users see. If something important, like your CTAs or pricing information, is near the bottom of the page, you may not be getting many conversions. Redesigning and moving those pieces higher up helps you keep them in your users’ line of sight and get more engagement from them.