There is seemingly no let up of negative economic news around the world. poland phone number list A recent New York Times article titled ‘The World Economy Is Imperiled by a Force Hiding in Plain Sight’ raises the myriad of economic issues such as rising inflation, rising interest rates, supply chain issues, lackluster GDP results but most interestingly, brought the focus to the now two-and-a-half year old elephant in the room: the pandemic. “Most of the challenges tearing at the global economy were set in motion by the world’s reaction to the spread of Covid-19 and its attendant economic shock.” Searches on Google for the term ‘recession’ reached their peak around June 2022 when the US Federal Reserve started lifting interest rates more aggressively
Reactions from Agency Founders
As market uncertainty is happening in realtime, founders of micro agencies franchise portals & directories or marketing freelancers have been pivoting quickly to protect their revenue and help shield against client churn. Some even live-tweeting the experience: But we wanted to find out about the small to mid-market agencies and how the economic downturn is affecting them. Here at SEOptimer we have the pleasure of working with thousands of digital agencies all around the world to automate their website lead generation through our Embeddable Audit Tool. We recently spoke to a number of small and mid-size agency founders to learn more about their thoughts on the current economic downturn. We wanted to find out how their clients are reacting.
Shift to bigger clients, bigger budgets
We featur Ottawa digital agency Web Marketers in our articles in the past executive list and were particularly impress with how they pivot in the early days of the pandemic in 2020 towards online education and workshops for local businesses. Web Marketers have been going from strength to strength, moving upstream working with bigger clients and bigger budgets. The agency’s CEO Kyle Smendziuk hasn’t noticed any increase in client churn or budget cuts and has seen consistent success from their dedicated sales team and advertising. WebMarketers have recently been focusing on more inbound and less outbound activities, also pushing partnerships and affiliates more.