The biggest challenge facing most businesses is attracting new philippines phone number list customers/clients and growing revenue. SMB Group surveyed over 400 small businesses in the US and found this to be the case. At the heart of that challenge is marketing effectiveness. Marketing plays a crucial role in the performance of any organization and it’s ability to grow and succeed. But marketing is hard and there are many things that have the potential to go wrong. Digital marketing channels like paid search and paid social offer marketers great potential to execute low cost activity with the ability to measure results in real-time. Other digital marketing channels like SEO and organic social are longer term investments and need a more defined mid to long term strategy.
Deciding Where to Start
Inexperienced marketers or business owners often describe the feeling key lead generation strategies for b2b franchise development
of being completely overwhelmed by the plethora of digital marketing channels and tactics. The reason for this is the constant fragmentation of the digital marketing eco-system with more walled-gardens and niche communities than ever before. Gartner tried to make sense of the digital marketing landscape by mapping out a Digital Marketing Transit Map. While this is more of an enterprise visualization, it goes to show the level of complexity that underpins the interconnectedness of digital marketing channels these days.
How to overcome this marketing challenge
Start with one channel, then expand: Most organizations starting executive list out need a website, so that is obviously the first place to start. But the next logical step is to think about how to attract traffic to that website. If increased traffic equals increased sales/revenue, you’ll need to focus on a marketing channel that is well-proven at driving traffic. Secondly you need to think about when you and your stakeholders expect to see tangible results. Is there an immediate need to gain website traffic? If so, paid search or paid social is probably a reliable place to start. But if the results can wait and there’s agreement to invest in the longer term, then SEO and organic social might be a better place to start.